Aerocles

A little while ago, I wrote about Tweeconomics. Seems I’m not the only one under the impression that social media has pervaded almost every outward facing facet of modern business. The ROI debate – “Is there?” “Isn’t there?” “Does it matter?” “Do different rule apply?” “How do we adapt our ROI paradigm?” “Is it even [...]

First Came Chris Daughtry, Quickly Followed By MGMT, Eric Cartman, And Now, IMO, Topping Them All (Except Maybe Cartman’s Rendition, It’s A Tough Call) The One & Only Christopher Walken. What Do They All Have In Common? They’ve All Spoofed Lady Gaga’s Hit Single “Poker Face.”
So…What is it about Lady Gaga, and this song in [...]

In Keeping With My New Friday Tradition Of Polls & Videos – Because Who Are We Kidding, No One Wants To Digest Any Serious Content On Friday…Anyway, as most of us spent yesterday needlessly captivated by an empty balloon soaring across the Colorado & and woke up to TWITTER LISTS – Here Are My Two [...]

Since Friday Is Usually A Light-Hearted Day, I Figure It’s Best To Keep That Mentality on The Blog & Stick to Short Sweet Posts, No Heavy Stuff. So I’m Launching “Friday Polls” Every Friday I’ll Aim To Capitalize on Current Events Without Doing Any Actual Work Or Generating My Own Content By Surveying My Readers [...]

First off, here are two ads that I think are amazing:


Secondly, Obama Campaign Aside (Thanks Ken), I Have Some Advice For Reluctant, Hesitant, Ignorant, Brands: & The Rest Of The Universe (Marketers Take Note)
Dear Universe: Email Marketing Is DEAD. D-E-A-D DEAD. Eaten By Worms & Resorbed Into The Internet From Whence It Came. Accept It!!!!
When’s [...]

I Can’t Tell You How Excited I Am To See Google Sidewiki’s Potential Actualized. Unfortunately, As Marketers Have Done With Facebook, Twitter, YouTube, (MySpace – Remember Her?) And Every Other Facet of “The Social Web,” Sidewiki provides yet another means for those who just don’t ‘get it’ to exploit the system and barrage us with [...]

Sorry To Break It To You Sears, But Putting Brett Favre In Your Commercials Would Have Been A Better Idea 4 Years Ago

A Proven & Long Standing Method of Branding has been to align your brand with a celebrity. An icon whose image you aspire to emulate or whose image you’d like consumers to [...]

This has to be the most brilliant marketing ploy i’ve ever seen. It would definitely have worked better at the initial banking/mortgage crisis & market collapse. But I know of a few traders who will use this every day for the rest of their lives!
Props to Puma – Better Late Than Never!

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I think it speaks for itself.

Most Religions, Cultures, and Belief Systems have incorporated into their respective routines and rituals a daily affirmation or recitation of core philosophical truths, a practice meant to condense and convey an entire ideology into a short, easily digestible, reminder of who we are and what we believe. Religious or not (I, for the record, do not [...]

Dave Matthews Band - The Big Whiskey & The GrooGrux King - Funny The Way It Is

1. A Prerequisite When Hiring New Talent -Basic Knowledge of HTML & Web Design
Right now, the realm of social media is up for grabs. Marketing and advertising agencies are vying for the rights and for PR to remain in the game, publicists need to do more than develop the ‘creative’ behind digital campaigns. Whether it’s [...]

This may very well be the funniest IE8 Promo Video (There are a lot of them) To Date. Adage’s Abbey Klaassen discusses the latest bunch here, but the one below is really all you need to see. I give Microsoft some credit for attempting to revamp their corpo-anonymous image with a newfound edgy humor.
It’s [...]

Ahh…Good ‘Ole Fail Blog…

In Keeping With Tradition – Here Are My Recommended Posts & Articles for This Week (So Far). Enjoy! And Feel Free To Suggest Others in the Comments!
The Most Interesting Man in the World: How to Blend Traditional, Online and Social Media Tactics Into One Cohesive Campaign (Identity PR)
Tim Burton’s Beautiful Reboot of ‘Alice in Wonderland’ [...]