Interview from Sustainable Brands 08
Green marketing guru Jacqueline Ottman talks to Cohn & Wolfe's Geoff Beattie about how far sustainable brands have come in twenty years, and some of the big lessons for companies which aspire to follow the trend leaders. Jacqueline was a keynote speaker at the Sustainable Brands 2008 conference in Monterey, sponsored by Cohn & Wolfe.