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Digital Airport Ads for Competing Cancer Centers
Not long ago I wrote a post about the launch of Duke Medicine's new cancer center (The World's Kindest Cancer Center. Really?Collected in dandunlop's videos May 3, 2012 -
Video: Single Best Thing You Can Do For Your Health
Dr. Mike Evans, founder of the Health Design Lab at the Li Ka Shing Knowledge Institute, an Associate Professor of Family Medicine and Public Health at the University of Toronto, and a staff physician at St.Collected in dandunlop's videos Apr 25, 2012 -
ESPN and Hand Hygiene
Over the years I've written a ton of posts about hand hygiene. I'm passionate about it.Collected in dandunlop's videos Apr 24, 2012 -
Digital Airport Ads Promoting Hospitals
While traveling from Raleigh-Durham to Boston on Easter Sunday, I came across these digital airport ads in one of the terminals at Raleigh-Durham International Airport. They all promote hospitals in the region: WakeMed, Duke and the East Carolina Heart Institute.Collected in dandunlop's videos Apr 11, 2012 -
Heart TV Campaign from Lexington Medical Center
In the past I've written blog posts about Lexington Medical Center (one of my firm's clients) and their quest to build a heart center. The process of gaining approval took more than ten years.Collected in dandunlop's videos Mar 27, 2012 -
Great Story Telling Linking Technology to Care
GE Stories: HealthcareI've seen the GE Healthcare television commercial where they united the employees who make sophisticated diagnostic technologies with cancer survivors who have benefited from the technology. Below is a long-form version of that video.Collected in dandunlop's videos Feb 28, 2012 -
Honoring Your Past While Embracing the Future
As I've documented in this blog over the last several weeks, my firm recently helped launch a new health system brand in eastern North Carolina: Vidant Health. The health system includes 11,000 employees, 10 hospitals and hundreds of physicians.Collected in dandunlop's videos Feb 14, 2012 -
Family Blogs, Women's Blogs, Mommy Blogs - But Why?
Why do so many women blog, and so many other women follow their blogs? In this day and age, I don't believe you can be a successful healthcare marketer without understanding what drives these women to do what they do.Collected in dandunlop's videos Feb 6, 2012 -
The Birth of a Health System Brand
Today is the birthday of a new health system brand: Vidant Health. If you think about the scope of this health system in eastern North Carolina prior to the launch of its new brand, it had 10 hospitals over a footprint the size of the state of Maryland, a number of primary care physicians offices around the region, a collection of hospitalists, two join ventures with area hospitals, two wellness centers, home health and hospice services and an ambulatory surgery center.Collected in dandunlop's videos Jan 30, 2012 -
Target Incites Breast-Feeding Flash Mob - Update
Earlier this week I wrote a post about the breast-feeding flash mobs that assemble at Target stores around the country in protest of the retailer's alleged mistreatment of women who breast-feed openly in its stores. As an update to that post, I have included a video (see below) that documents the intriguing event through photos.It goes without saying that the nurse-in garnered a great deal of attention.Collected in dandunlop's videos Jan 2, 2012 -
VA Recruitment Campaign
Although this campaign has been around for a couple of years now, it still gets my attention each time one of the spots airs. Below I've embedded a video that gives you a behind the scenes look at the making of the campaign along with some background into the recruiting needs of the VA.Collected in dandunlop's videos Dec 14, 2011 -
Introducing a New Health System Brand
For more than a decade, University Health Systems has been a fixture in eastern North Carolina. Over the course of the last 12 years, the organization has quietly assembled a number of component parts that, when channeled together, create a health system with amazing potential for impacting the lives of the 1.4 million people it serves.Collected in dandunlop's videos Dec 1, 2011 -
J&J's Campaign for Nursing's Future
For years, Johnson & Johnson has been running powerful TV commercials promoting careers in nursing - and celebrating the important work that nurses do. Often these spots end up being some of the best healthcare commercials out there.Collected in dandunlop's videos Nov 30, 2011 -
Hospital Honors Service Men and Women in Holiday TV Spot
Lexington Medical Center (LMC) in West Columbia, South Carolina, has established a tradition of producing a special TV commercial each year that airs during the holiday season. In many ways, the spot ends up being a gift to the community.Collected in dandunlop's videos Nov 29, 2011 -
Have You Met The Rehabilitator from SonoSite?
A colleague of mine recently drew my attention to a new ad campaign promoting SonoSite's point-of-care ultrasound system and their Advanced Needle Visualization technology. Below is a screen shot from the landing page of their website.Collected in dandunlop's videos Nov 8, 2011 -
Too Much Whining About Klout
For the last week I've witnessed a lot of people complaining about the changes Klout has made in the way it calculates its measure of social influence. There's been a whole lot of whining on the Internet.Collected in dandunlop's videos Nov 7, 2011 -
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Ankeny, Iowa Couple Dazzles Mayo Clinic Visits
Last week I attended the Mayo Ragan Health Care Social Media Summit. I wrote several blog posts while I was there, trying to capture the essence of the event.Collected in dandunlop's videos Oct 24, 2011 -
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Day 2 Recap: Mayo Ragan Social Media Summit
There were elements of this day that left me breathless. Literally.Collected in dandunlop's videos Oct 19, 2011
Comments
dandunlop Not long ago I wrote a post about the launch of Duke Medicine's new cancer center (The World's Kindest Cancer Center. Really? Read More
May 3, 2012