Stay up to date

Comments

dandunlop While traveling from Raleigh-Durham to Boston on Easter Sunday, I came across these digital airport ads in one of the terminals at Raleigh-Durham International Airport. They all promote hospitals in the region: WakeMed, Duke and the East Carolina Heart Institute. Read More
Apr 11, 2012

Comments

dandunlop Humana is a healthcare brand on the move. Their mantra: "Pursuing our dream of helping people achieve lifelong well-being." From my perspective, they seem to be moving aggressively to establish their relevance with consumers. Read More
Oct 11, 2011

Comments

dandunlop Take a little time away from your healthcare marketing career and spend a few moments looking over this spoof of a hospital TV spot that has fun at our expense! Post by Dan Dunlop, Healthcare Marketing Done Right Read More
Aug 17, 2011

Comments

dandunlop My friends at Interval, a healthcare marketing firm in MN, are preparing to launch their 100th podcast. In honor of that event, they asked some of us in the industry to prepare short videos speaking to the most significant changes that have taken place in healthcare marketing over the last five years. Read More
Apr 12, 2011

Comments

dandunlop Today one of the art directors in my firm sent me a link to an orthopedics campaign for Butler Health System and it immediately caught my attention. I've seen other hospital and service-line campaigns that are movie-themed, so it is definitely not a new idea. Read More
Jul 19, 2010

Comments

Comments