On November 17 I will be speaking at Monitoring Social Media in central London. Which is nice. If you're in London or anywhere close-ish, you should come. But if you happen to be on the other side of the Atlantic, I'll understand if you aren't there. Where you should be on that day is at MIT where you can hear from author of Communities Dominate Brands Alan Moore. Alan, a very good friend of mine, and a collaborator over at 90:10, is speaking at the MIT Enterprise Forum, following in the footsteps of Guy Kawasaki, among others. For the detail, go here. But for a taste of the thinking... here's Alan: We are witnesses to a structural and transformational change in society, what many describe as the toxic tail end of our industrial, mass consumer, mass media era. The tragic legacy of the last 150 years is that humanity has been thin sliced and deconstructed almost to the point of destruction. Human beings have become little more than individual units of capitalism – pawns of economists and unfettered capitalism. But the fact is, “I needs we, to truly be I,” wrote Carl Jung, and this is why we as a species are at the barricades of a communications revolution, in which humanity is renegotiating the power relationships between; people, organisations, and even governments. As social philosopher Richard Sennett argues, we want to, “recover something of the spirit of the Enlightenment on terms appropriate to our time”. The tools of the revolution are digital communication technologies, but the drivers are about human connection and human identity. Technology does not come out of nowhere, it is indeed a human invention in the first place, and these technologies succeed to the extent they meet fundamental human needs. The rise of the networked society is no accident, and a new philosophy is needed now to enable individuals and organisations adapt to a new way of doing, trading, educating, living. Therefore, our imperative is to de-school ourselves in a philoso






















