dennisdemori

I was just watching the recent TED Talk by Twitter co-founder Evan Williams. In the video he talks about how the explosive growth of Twitter has mainly come from unexpected uses by the Twitter community.

This reminds me of the PBR story.

Brands exist for the benefit of people.

There's really no other way to look at it.

People just LOVE to post videos of themselves dancing. Obviously, not everyone's video gets viewed by millions of people, but these videos have the qualities that make people want to share them:

1. They're simple
2. They're interesting
3. They're easily shared

Here's the newest one I discovered today:

Last night we were inspired and entertained by Richard Montura, a Strategic Planner from La Comunidad in Miami. He didn't come to us to specifically talk to us about Planning, but to discuss his observations from traveling all over the world for two years.

It was a wonderful lecture.

His story was fun, inspiring and entertaining. To paraphrase one of my Planner friends, "I thought I knew a lot about this stuff, but he made me feel like a child all over again."

A few interesting points: If you're not prepared to be wrong, you won't come up with anything original.

One of the key insights author Elizabeth Gilbert has goes back to the times of Ancient Rome and Greece. In those days, people believed "genius" came from a divine source. This theory evolved from having genius to being a genius. She says that this tremendous pressure to live up to the expectations of being a genius puts an unnatural burden and expectation on creative people, which inevitably leads to their burnout or early demise. She says,

"I think the pressure of that has been killing off our artists for

From the creators of the Diet Coke and Mentos experiment, EepyBird show us how to have fun with sticky notes. eepybird.com