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digennaroUSA Paul Pierson, partner and design director of Carbone Smolan Agency (CSA) discusses mobile technology, its impact on photography, and the new Canon Idea Mine app developed by CSA to inspire creativity in professional photographers.
Jan 12, 2012

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digennaroUSA Abby Aurbach, EVP & CMO of TVB, the not-for-profit trade association of America's commercial broadcast television industry, offers key takeaways from the panel she moderated on Mobile Digital Television at this year's Advertising Week in NYC.
Jan 12, 2012

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digennaroUSA In this video interview with DGC, Steve Farella, co-founder and President, TargetCast tcm, discusses how technology is changing foundational media following TargetCast's 2011 Advertising Week Panel "Phoenix Rising." In this annual event, TargetCast execs talk to media insiders from companies like the NY Times, Hulu, and Emmis about how advertisers are using new technology to reach consumers. Steve, whose panel focused on radio, shared the following takeaways: broadcast radio is healthy -- the revenue is th
Jan 12, 2012

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digennaroUSA Audrey Siegel, co-founder and President of TargetCast tcm, shares key insights from her discussion on the impact of technology on print media at TargetCast's "Phoenix Rising" Panel. Her key takeaways: content drives consumption and technology facilitates it, and there is good reason to be optimistic about the print business. Though the industry has faced challenges driven by advertising usage, readership is consistently strong, and tablet technology will only enhance that.
Jan 12, 2012

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digennaroUSA Is it time to ditch the concept of a "general market" agency? This was one of the hot topics at the 2011 Latin Vision Summit featuring Alain Groenendaal, CEO of Wing. Alain agrees that given the changing nature of the U.S. population, it may be time to eliminate the "general market" mind frame, because it perpetuates outdated thinking that no longer reflects the reality of the American consumer. Find out Alain's other key takeways from Latin Vision in this video interview with DGC.
Jan 12, 2012

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digennaroUSA Rich Astley, Managing Partner, Digital Trading, joined Group M CEO Rob Norman, Head of MEC's Team AT&T Dennis Donlin, Myxer's Mike Carson and Google's Torrence Boone for a free-wheeling discussion on the Silicon Valley and Madison Ave. divide. during Advertising Week 2011. Presented by: MEC, the panelists took an in-depth look at the disconnect between future thinking digital companies' frustrations with agencies who are too slow in their world, and the agency frustration with the latest craze that doesn't
Jan 12, 2012

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digennaroUSA Steve Kerho, Senior Vice President, Analytics, Media and Marketing Optimization, at Organic shared insights at OMMA Global New York on what clients should be focusing on when it comes to digital.
Jan 12, 2012

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digennaroUSA At OMMA Global 2011, Mike Cox, Senior Strategic Planner at Modea, shared his best practices for implementing social media strategy. After his panel, our very own Amelia Vereb took a few minutes to speak with him about his thoughts on the ever pertinent social subject.
Jan 12, 2012

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digennaroUSA DGC caught up with TVB's CEO and President, Steve Lanzano, at last week's Forward Conference to hear his thoughts on the future of the TV industry and get some highlights from the event.
Jan 12, 2012

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digennaroUSA Kevin McKeon, Executive Creative Director, StrawberryFrog NY talks to DGC about the origin and idea behind "cultural movement."
Jan 12, 2012

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Jul 29, 2011

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Jul 20, 2011

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Jul 20, 2011

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digennaroUSA Sam DiGennaro talks with Janet Northen, agency director of communications for McKinney, about the StillForJapan Initiative. StillForJapan.com website created by McKinney in conjunction with the students of VCU Brandcenter
Jul 12, 2011

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digennaroUSA Samantha DiGennaro speaks with the students of VCU Brandcenter responsible for the creation of the StillForJapan idea after being approached by reporter Kaede Seville for the initiative.
Jul 12, 2011

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digennaroUSA Megan McIlroy talks ad budgets and content creation.
Jul 6, 2011