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Competitive advertising is up in a recession, so are regulatory claims and legal fees. Is that part of the strategy?

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Who owns your tweets? Twitter or you? A fellow member of LinkedIn's Creative Intensive Network (group) posted the question today. The implications are tremendous as you often tweet news of brand products, retweet postings, and share urls of established media organizations, professional bloggers, or business professionals who blog it for the buzz, leads, and potential revenue.

This 2008 video talks directly to the need for licensing that keeps up with the pace of shared culture. Creative Commons, as you ma

Safire gives a 3-hour warning for column writers.

Here's the long-form brand story "Final Starbucks VIA Road Trip episode: New York" at Vodpod

Brand culture needs to be cultivated from the ground up, from inside the organization. Every employee has a voice. Brands serve as icons. Quaas describes them as consensus.

Jan Brandt demonstrates what creative strategy can make of the 40-40-20 rule of direct marketing

Good theme for Share of Mind, Wallet, and Customer. "High School Musical - We're All In This Together" at Vodpod

Query if you're so engaged w/ the "how'd they do it," that the message get's lost -- water and youth.

Subtle selling is about persuasion. Persuasion means to sweeten a deal.

Yes it's fun. Web 2.0 is, fittingly, the 1 millionth word in the English language. It makes good sense to stop a minute and see how language comes about, increases and diminishes in value based on culture.

Then do your own cloud with Web 2.0. Try a couple of tests. You could for example, list how Web 2.0 changes your company. Or list 10 new groups or people you've connected with thanks to Web 2.0. For a real challenge, consider 10 things that will diminish in value as Web 2.0 continues its volcanic rise.

Web savvy celebrity athletes are increasingly polishing their blogging skills and community presence

Watching "3 Minute Ad Age: Your Daily Video News Show" at Vodpod