elijahmay

Member since November 5, 2009

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Recent Activity

Social Media Revolution
Does social media represent just another trend or a fundamental shift in the way we communicate?
Fast Food Folk Song (at the Taco Bell Drive-Thru)
This is what great "guerrilla" marketing looks like... entertaining, believable, and a little bit shocking.
Gary Vaynerchuk: Social Media = Business
"... understanding and grasping the fact that you have to engage and care about your customers - what you guys call 'social media' - is now the backbone, and has always been the backbone, of building a successful business...."
Seth Godin On Social Networking
"Networking is always important when it's real... and it's always a useless distraction when it's fake."
The Six Currencies of Credibility
Reinforcing your words with action takes hard work and courage. Gaining the trust of your customers isn’t free. It comes at a price.

What are you willing to spend to gain credibility and trust?

There are just six things your business can risk or spend to elevate believability of your marketing message.
The Six Currencies That Buy Credibility:

1. Material Wealth
2. Time & Energy
3. Opportunity
4. Power & Control
5. Reputation & Prestige
6. Safety & Well Being
Austin Open 4 Business Conference, November 10, 2009
I will be speaking at 3:30 in the Marketing Track on "21st Century Advertising: How Community and Technology have Created New Channels."
@garyvee's #crushit book tour
Read this book