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BuzzStream for PR and Social Media is an integrated Social CRM and social media monitoring platform that helps teams listen to and engage with word-of-mouth influencers. Monitor social media, prioritize based on influence, research influencers, manage relationships, and report on your efforts. BuzzStream supercharges your online PR, blogger outreach, and inbound marketing efforts and eliminates the labor-intensive work necessary to achieve personalized outreach.

I’ve heard of branded sheep before but branded flies must go down as one of the craziest, most inventive ambient stunts I’ve heard in a while. But this is exactly what a German book company called Eichborn did at the recent 2009 Frankfurt Book Fair – they attached little banners to a number of [...]

Fun demonstration of what you can do with Google Wave.

Take your car for a spin with just your iphone.

We all know that in order to survive brands need to constantly adapt to different environments, whether that’s due to the changing media landscape, competitive activity, macro trends,  consumer demographics and behaviours or, dare i say it, evolving ‘market conditions’.   This short video clip of a train going through Bangkok market is a wonderful [...]

Spoof briefing

Combining people and technology is a popular trend at the moment

New configurator by audi using Microsoft Surface technology. Impressive stuff!

Entertaining analogy about the relationship between advertisers and consumers have changed!

I’m not sure anyone genuinely believes social media is a fad but it still surprises me how much resistance there is to integrating social media within core marketing comms strategies.  One of my clients recently joked, “if Richard mentions social media to me one more time I want someone to chop [...]

I must say I was impressed with this new technology which enables advertisers to feature a tiny video screen within their magazine print ad.  According to PSFK, CBS used this technology to promote their full line up of CBS shows in a recent issue of Entertainment Weekly.  When the reader turns the page to reveal [...]

Does creativity really make that much difference to campaign effectiveness? This was the question posed by the creative team at George Patterson Y & R.   To prove the case they started The Wicked Sick Project where they basically bought a second-hand bmx on ebay and re-listed it, only this time with a bit more creative [...]

I was invited to present at the IAB Luxury Forum last week to talk about social media within the luxury sector.  There was an interesting mix of speakers including the Deputy MD of Grazia, the Head of Research & Insight at Microsoft Advertising, the Founder of Howto.TV,  the Head of Digital Planning and Creative Director [...]

I love this as it’s a great example of thinking outside the box.
This unorthodox cinema ad for the Nissan Micra C+C Convertible challenges the very conventions of the big screen format by projecting the ad directly onto the ceiling. What a great way of bringing the product USP to life.

Credit: TBWA\Duesseldorf
You can find more details [...]

The Cyber Lions category at the Cannes International Advertising Festival covers a wide range of interactive marketing from websites, microsites, interactive campaigns, online advertising, rich media banners, mobile advertising, interactive tools, email marketing and viral videos.
This year there were three worthy winners who received a Grand Prix within this category.
‘Best Job in the World’ Campaign [...]

Combines AR with Motion capture (alphatesting)