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I'm Richard Pentin, a Group Planning Director at TMW who also happens to keep a blog called "If only we'd thought of that." It's essentially a lighthearted but useful resource for anyone in interactive marketing. I try to share inspiring campaigns, strategic approaches and insights that impress me plus sprinkle in a bit of my own ideas to boot! I use VodPod to either feed videos into my Wordpress blog or vice versa. Feel free to pop by to say hello!
101 Videos
Member since Apr 26, 2009
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BMW Lets You Race A Virtual Car Up The Side Of A Building @PSFK
Collected in ifonly's videos Jan 25, 2012 -
MINI: Fan The Flame Social Installation | Digital Buzz Blog
Collected in ifonly's videos Jan 20, 2012 -
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smart thief caught on cam
Good viral ad by LG with surprising conclusionCollected in ifonly's videos Jan 10, 2012 -
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Usability: “Can do” isn’t the same as “will do”. « 'If only we'd thought of that'
Collected in ifonly's videos Aug 3, 2011 -
Dirt Devil - The Exorcist
This should clean up at Cannes next year!Collected in ifonly's videos Jul 4, 2011 -
Koreans visit Tesco through subway hoardings • reghardware
Collected in ifonly's videos Jun 30, 2011 -
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Lynx (Augmented Reality) Fallen Angels in Victoria Station!
So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already. But every now again you see an execution where it all comes together brilliantly. This latest campaign by Lynx Excite is a case in point. What I like about it is the way they’ve seamlessly extended [...]Collected in ifonly's videos Mar 15, 2011 -
Amplifying Random Acts of Kindness
CRM has been using Random Acts of Kindness (RAOK) for years to help build brand affinity, loyalty and advocacy. But traditionally it’s always been delivered on a one-to-one level either to reward the most valuable customers or to prevent attrition from high risk defectors. But now that we live in a more connected society there [...]Collected in ifonly's videos Mar 9, 2011
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Jan 25, 2012