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We all know that the growth in  web 2.0 has helped to shift power away from brands towards consumers but nothing demonstrates this more clearly than when you see customers using this platform to vent their anger and frustrations.  Whereas in the good old days we’d have to brave the elements and take to the [...]

Russel Davies explains our innate desire for playfulness. He concludes with this video he put together of a playful game. It looks fantastic. I want one!

3D digital projection by Volvo, produced by Saatchi and Saatchi and NuFormer

I believe this funny video is in response to Toyota asking a number of agencies to pitch for their business by implementing live social media campaigns for $15k each. Quite a risky strategy as all pitches will rely on genuine social interactions from the public. Social media isn't an experiment to play around with, it's about building long term relationships and communities.

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I’ve heard of branded sheep before but branded flies must go down as one of the craziest, most inventive ambient stunts I’ve heard in a while. But this is exactly what a German book company called Eichborn did at the recent 2009 Frankfurt Book Fair – they attached little banners to a number of [...]

Fun demonstration of what you can do with Google Wave.

Take your car for a spin with just your iphone.

We all know that in order to survive brands need to constantly adapt to different environments, whether that’s due to the changing media landscape, competitive activity, macro trends,  consumer demographics and behaviours or, dare i say it, evolving ‘market conditions’.   This short video clip of a train going through Bangkok market is a wonderful [...]

Spoof briefing

Combining people and technology is a popular trend at the moment

New configurator by audi using Microsoft Surface technology. Impressive stuff!

Entertaining analogy about the relationship between advertisers and consumers have changed!

I’m not sure anyone genuinely believes social media is a fad but it still surprises me how much resistance there is to integrating social media within core marketing comms strategies.  One of my clients recently joked, “if Richard mentions social media to me one more time I want someone to chop [...]

I must say I was impressed with this new technology which enables advertisers to feature a tiny video screen within their magazine print ad.  According to PSFK, CBS used this technology to promote their full line up of CBS shows in a recent issue of Entertainment Weekly.  When the reader turns the page to reveal [...]

Does creativity really make that much difference to campaign effectiveness? This was the question posed by the creative team at George Patterson Y & R.   To prove the case they started The Wicked Sick Project where they basically bought a second-hand bmx on ebay and re-listed it, only this time with a bit more creative [...]