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I'm Richard Pentin, a Group Planning Director at TMW who also happens to keep a blog called "If only we'd thought of that." It's essentially a lighthearted but useful resource for anyone in interactive marketing. I try to share inspiring campaigns, strategic approaches and insights that impress me plus sprinkle in a bit of my own ideas to boot! I use VodPod to either feed videos into my Wordpress blog or vice versa. Feel free to pop by to say hello!
109 Videos
Member since Apr 26, 2009
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Lynx (Augmented Reality) Fallen Angels in Victoria Station!
So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already. But every now again you see an execution where it all comes together brilliantly. This latest campaign by Lynx Excite is a case in point. What I like about it is the way they’ve seamlessly extended [...]Collected in ifonly's videos Mar 15, 2011 -
Amplifying Random Acts of Kindness
CRM has been using Random Acts of Kindness (RAOK) for years to help build brand affinity, loyalty and advocacy. But traditionally it’s always been delivered on a one-to-one level either to reward the most valuable customers or to prevent attrition from high risk defectors. But now that we live in a more connected society there [...]Collected in ifonly's videos Mar 9, 2011 -
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Volvo's 3D projection
3D digital projection by Volvo, produced by Saatchi and Saatchi and NuFormerCollected in ifonly's videos Nov 9, 2009 -
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VIDEO: 253 Bottles of Light on the Wall… - PSFK.com
Bacardi's LED bottle wall made of 253 bottles.Collected in ifonly's videos Jun 21, 2009
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ifonly So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already. But every now again you see an execution where it all comes together brilliantly. This latest campaign by Lynx Excite is a case in point. What I like about it is the way they’ve seamlessly extended [...] Read More
Mar 15, 2011