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I'm Richard Pentin, a Group Planning Director at TMW who also happens to keep a blog called "If only we'd thought of that." It's essentially a lighthearted but useful resource for anyone in interactive marketing. I try to share inspiring campaigns, strategic approaches and insights that impress me plus sprinkle in a bit of my own ideas to boot! I use VodPod to either feed videos into my Wordpress blog or vice versa. Feel free to pop by to say hello!
109 Videos
Member since Apr 26, 2009
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Lynx (Augmented Reality) Fallen Angels in Victoria Station!
So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already. But every now again you see an execution where it all comes together brilliantly. This latest campaign by Lynx Excite is a case in point. What I like about it is the way they’ve seamlessly extended [...]Collected in ifonly's videos Mar 15, 2011 -
Will Social Targeting Kill behavioural targeting?
Interview with Media6 about social targeting. Interesting stuff!Collected in ifonly's videos Jul 1, 2010 -
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“It’s over – I want a divorce!” said consumer
Entertaining analogy about the relationship between advertisers and consumers have changed!Collected in ifonly's videos Sep 10, 2009 -
6 top marketing applications for Augmented Reality
Cool application of Augmented Reality to help you play drums at home!Collected in ifonly's videos May 3, 2009
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ifonly So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already. But every now again you see an execution where it all comes together brilliantly. This latest campaign by Lynx Excite is a case in point. What I like about it is the way they’ve seamlessly extended [...] Read More
Mar 15, 2011