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I'm Richard Pentin, a Group Planning Director at TMW who also happens to keep a blog called "If only we'd thought of that." It's essentially a lighthearted but useful resource for anyone in interactive marketing. I try to share inspiring campaigns, strategic approaches and insights that impress me plus sprinkle in a bit of my own ideas to boot! I use VodPod to either feed videos into my Wordpress blog or vice versa. Feel free to pop by to say hello!
109 Videos
Member since Apr 26, 2009
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Lynx (Augmented Reality) Fallen Angels in Victoria Station!
So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already. But every now again you see an execution where it all comes together brilliantly. This latest campaign by Lynx Excite is a case in point. What I like about it is the way they’ve seamlessly extended [...]Collected in ifonly's videos Mar 15, 2011 -
Old Spice case study – the smell of success
via Digitalbuzz If you want to know what success smells like when you do everything right, watch this. Enough said.Collected in ifonly's videos Aug 11, 2010 -
Iggy Pop - Cannes Lions International Advertising Festival
Cannes Lions International Advertising FestivalCollected in ifonly's videos Jun 22, 2010 -
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Interactive Marketing Trends: Ogilvy On Social
Giles Rhys Jones from Ogilvy talks about Ogilvy's approach to social and how it's an attitude rather than a channel. References Lenovo social media case study around Olympics but also internal crowdsourcing projects which help the way they operateCollected in ifonly's videos Jan 20, 2010 -
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ScottMonty Talk: How Ford is re-establishing its iconic brand
Collected in ifonly's videos Oct 8, 2009 -
“It’s over – I want a divorce!” said consumer
Entertaining analogy about the relationship between advertisers and consumers have changed!Collected in ifonly's videos Sep 10, 2009 -
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Why brands need to engage in social conversation
Video from 22squared on why brands need to start engaging in social media conversations.Collected in ifonly's videos Jun 22, 2009 -
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Comments
ifonly So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already. But every now again you see an execution where it all comes together brilliantly. This latest campaign by Lynx Excite is a case in point. What I like about it is the way they’ve seamlessly extended [...] Read More
Mar 15, 2011