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I'm Richard Pentin, a Group Planning Director at TMW who also happens to keep a blog called "If only we'd thought of that." It's essentially a lighthearted but useful resource for anyone in interactive marketing. I try to share inspiring campaigns, strategic approaches and insights that impress me plus sprinkle in a bit of my own ideas to boot! I use VodPod to either feed videos into my Wordpress blog or vice versa. Feel free to pop by to say hello!
109 Videos
Member since Apr 26, 2009
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Amplifying Random Acts of Kindness
CRM has been using Random Acts of Kindness (RAOK) for years to help build brand affinity, loyalty and advocacy. But traditionally it’s always been delivered on a one-to-one level either to reward the most valuable customers or to prevent attrition from high risk defectors. But now that we live in a more connected society there [...]Collected in ifonly's videos Mar 9, 2011 -
Shouting gets you nowhere
This amusing clip is quite unbelievable – it’s basically a guy called Phil Davison pitching for a political post in Stark County, USA but to be honest it feels more like a rallying cry before going into battle than a humble job interview! You’ve got to admire his passion, enthusiasm and self-belief but unfortunately it’s [...]Collected in ifonly's videos Oct 13, 2010 -
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ifonly CRM has been using Random Acts of Kindness (RAOK) for years to help build brand affinity, loyalty and advocacy. But traditionally it’s always been delivered on a one-to-one level either to reward the most valuable customers or to prevent attrition from high risk defectors. But now that we live in a more connected society there [...] Read More
Mar 9, 2011