7 Things A Bon Jovi Concert Can Teach You About Online Marketing
7 Wonderful (if you are from the 80’s) Things, written by my friend Li Evans (I am jealous I was not there Li!):
1) Get Your Message Heard and Understood
Is your message coming through, can your audience really hear what you are saying? While we had awesome seats, near the stage, we found it really tough to understand anything that Chris Daughtry (the opening act) was singing, since he didn’t use the same sound system as Bon Jovi. The three of us knew maybe 2 of his songs from hearing them occasionally on the radio, but felt “lost” because we really couldn’t understand the words to the songs he was singing, since all of his speakers were facing the front, and we were on the side.
Bon Jovi was a little better, but both acts would have benefited from having another speaker or two facing the crowd that was “behind” the open stage. Then everyone could have fully enjoyed the songs they sang.
So, stop and think, is your audience understanding your message? Is something hindering them from truly understanding what you are trying to relate. If you have a high bounce rate on your website, you might need to “re-tune” that message so your visitors understand what you are trying to convey.
2) Can Everyone See the Show?
While we had these truly awesome seats (like as almost as close as you could get to Matt Cutts at SMX West), and it was an open stage that Jon Bon Jovi did move around, there were parts that blocked our view. The stage lifted up from the back, and they had these TV screens that dangled from chains and moved along tracks. Those blocked our view of the show and really frustrated not only us, but the fans around us too. At the time, the screens weren’t showing what was going on stage, they were showing some cartoon like video, which frustrated us all a little more.
What I take away from that is, can all your visitors see your website? Have you tested it in Firefox, IE, Opera and any other browser out there? If someone