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IMPAQT
IMPAQT is a privately-held Search Marketing agency helping Fortune 1000 marketers gain revenue, branding, awareness and top Internet rankings through Search-based paid placement campaigns and natural web site optimization. Our customized client consulting, coupled with powerful analytics tools and analysis, has catapulted us to the top tier of Search Marketing agencies worldwide. IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 campaigns since its launch in 1999. IMPAQT has doubled its annual growth rate over the last three years, ranking as one of Inc. Magazines fastest growing companies.
38 Videos
Member since Feb 25, 2009
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| 38 | Videos |
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Surf Specialists Merkle Dream Grant
Chelsea Ashe, Ashley Kaufman, Jenna Magister, & Amy Mrazek are Search Specialists at IMPAQT. They won a trip to take surf lessons in Maui, Hawaii through the Merkle Dream Grant program.Collected in IMPAQT's videos Mar 14, 2012 -
Retail Case Study: Mobile Paid Search
A leading athletic footwear and apparel retailer sought IMPAQT's help to break into the mobile PPC sphere and determine the profitability of mobile PPC. Their hope was to gain additional brand exposure in their highly competitive industry and increase brand loyalty among the lucrative 18-24 year-old target demographic.Collected in IMPAQT's videos Jan 24, 2012 -
International Retail Case Study: International Paid Search
Managing successful international pay-per-click (PPC) campaigns can be a challenge. Developing and implementing strategies for creative items, campaign structure, bidding, budgeting, and performance monitoring and reporting becomes more complex when you have to add multiple languages, keywords, currencies, and cultures into the mix.Collected in IMPAQT's videos Jan 24, 2012 -
Retail Case Study: Search to Store Promotion
Learn how IMPAQT helped a leading retailer prove the value of PPC to drive brick-and-mortar store traffic by conducting a Search-to-store promotional test.Collected in IMPAQT's videos Dec 23, 2011 -
IMPAQT Recruiting: Account Group Director (AGD)
Account Group Directors (AGDs) are responsible for strategically managing clients' Search projects. They also direct and motivate their teams to deliver excellent client service.Collected in IMPAQT's videos Nov 3, 2011 -
IMPAQT Recruiting: Search Account Manager (SAM) & Search Specialist (SS)
Search Account Managers (SAMs) and Search Specialists (SSs) do the day-to-day project management and execution involved in bringing our clients' Search Engine Marketing efforts to fruition. Listen to firsthand accounts from our SAMs and SSs, as they explain what it's like to work at IMPAQT and why these career paths are so enjoyable.Collected in IMPAQT's videos Nov 3, 2011 -
What We Do -- Analytics
The power of Search Engine Marketing lies in the sheer volume of data that Search provides. Our focus on analytics is one of IMPAQT's key differentiators among Search Engine Marketing agencies.Collected in IMPAQT's videos Jun 29, 2011 -
What We Do -- Search Engine Marketing (SEM) Analytics
The power of Search Engine Marketing lies in the sheer volume of data that Search provides. Our focus on analytics is one of IMPAQT's key differentiators among Search Engine Marketing agencies.Collected in IMPAQT's videos Jun 29, 2011 -
What We Do - Search Engine Optimization (SEO)
: IMPAQT provides Search Engine Optimization (SEO) support to enterprise-level clients who want to rank highly in Organic Search results and increase traffic and sales on their Web sites. Carol Brenneisen, Account Group Director, explains IMPAQT's SEO services, including SEO consulting, SEO copywriting, social media SEO, and video SEO, and discusses our experiences and successes with implementing complex SEO efforts, as well as our approach to educating clients on the value of SEO and measuring SEO performaCollected in IMPAQT's videos Jun 29, 2011 -
Financial Case Study: Staying Competitive with a Multifaceted Approach to PPC
The online market for student loan products is one of the most competitive in the financial service industry, with numerous loan providers offering a multitude of loan options. Our client was entering the market with a loan product that originally only offered one payment option, in-school interest-only payments.Collected in IMPAQT's videos May 10, 2011 -
Financial Case Study: Adapting Ad Copy for More Clicks and Conversions
A top financial institution wanted to maximize account generation in a competitive environment. Due to recent changes in the regulatory environment, the client adapted some of its policies and subsequently had witnessed a decline in sign ups.Collected in IMPAQT's videos May 10, 2011 -
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Yum Yum! Does Paid Search Cannibalize Organic Search?
As marketers look for new ways to cut costs and increase their ROI, they are also rethinking the true value of SEO and PPC. Many marketers are asking the question: "Why pay for clicks when I have a top Organic position and get these clicks for free?Collected in IMPAQT's videos Jul 19, 2010 -
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Comments
IMPAQT Chelsea Ashe, Ashley Kaufman, Jenna Magister, & Amy Mrazek are Search Specialists at IMPAQT. They won a trip to take surf lessons in Maui, Hawaii through the Merkle Dream Grant program.
Mar 14, 2012