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IMPAQT
IMPAQT is a privately-held Search Marketing agency helping Fortune 1000 marketers gain revenue, branding, awareness and top Internet rankings through Search-based paid placement campaigns and natural web site optimization. Our customized client consulting, coupled with powerful analytics tools and analysis, has catapulted us to the top tier of Search Marketing agencies worldwide. IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 campaigns since its launch in 1999. IMPAQT has doubled its annual growth rate over the last three years, ranking as one of Inc. Magazines fastest growing companies.
38 Videos
Member since Feb 25, 2009
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Retail Case Study: Mobile Paid Search
A leading athletic footwear and apparel retailer sought IMPAQT's help to break into the mobile PPC sphere and determine the profitability of mobile PPC. Their hope was to gain additional brand exposure in their highly competitive industry and increase brand loyalty among the lucrative 18-24 year-old target demographic.Collected in IMPAQT's videos Jan 24, 2012 -
Financial Case Study: Staying Competitive with a Multifaceted Approach to PPC
The online market for student loan products is one of the most competitive in the financial service industry, with numerous loan providers offering a multitude of loan options. Our client was entering the market with a loan product that originally only offered one payment option, in-school interest-only payments.Collected in IMPAQT's videos May 10, 2011 -
Yum Yum! Does Paid Search Cannibalize Organic Search?
As marketers look for new ways to cut costs and increase their ROI, they are also rethinking the true value of SEO and PPC. Many marketers are asking the question: "Why pay for clicks when I have a top Organic position and get these clicks for free?Collected in IMPAQT's videos Jul 19, 2010 -
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IMPAQT A leading athletic footwear and apparel retailer sought IMPAQT's help to break into the mobile PPC sphere and determine the profitability of mobile PPC. Their hope was to gain additional brand exposure in their highly competitive industry and increase brand loyalty among the lucrative 18-24 year-old target demographic.
Jan 24, 2012