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“Recipe for Discovery”

“I don’t think it’s about marketing to your demographic. It’s about making what we make as discoverable as possible so that the audience can find it,” affirms Susan in Webisode 9, the enlightening final bow for this provocative FilmFellas cast.

Joe opens the discussion by suggesting that the iPhone may be the audience’s preferable tool for viewing content, since it approximates the online viewing experience. Susan highlights the differences between push marketing and pull marketing, and why she promotes the latter. Kris argues that her generation is too savvy to be seduced by advertising, while favoring the exposure to media offered by social networking sites. Joe provides an in-depth explanation of why he chose to make his new film, Alexander the Last, available to 45 million homes through Video On Demand, while simultaneously premiering it at the SXSW festival. As the cast proposes various ways films could be made discoverable online, Susan reiterates her belief that Hollywood has given up on marketing to her generation. This inspires Steve to close the discussion by reflecting on the massive door left open to filmmakers.

So here is my first attempt at filming with a production Canon Eos7D just one hour after receiving it from my local camera store. Starting at 10pm I spent about 2 hours in total filming this an the Nanluoguxiang Hutong in Beijing which is popular with locals and tourists alike. Due to the lack of light its shot mostly at around 1600 to 6400 ISO.

Lenses were the Canon 50mm f1.2L, 35mm f1.4L and the 70-200mm f4L IS. I attached my Zacuto Z-finder straight to the camera, then added a prototype of the new Genus d-slr bars supporting their wide angle mattebox to prevent any excess lens flare. I shot mostly handheld using a small Redrockmicro shoulder rig at times as well as on my fantastic Miller DS-20 tripod. Audio was from a Zoom H4n feeding the camera audio directly using a custom cable from Pinknoise systems (living with AGC to speed time in the edit).

For more detail go to dslrnewsshooter.com

Ami captures Indian culture in all its beauty with the Nikon D300S. "I shoot in harsh conditions, and really put this camera to the test, starting in India's unforgiving Thar Desert, in blistering ...

the worst commercial ever!!!!! the best!!!! more like shitty sandwiches. hotbox is the best. thornton rules!! every tuesday I watch it on the comedy network in canada. 10 at night.