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klessblog Last month I had the pleasure of participating on a panel session: Webcasting Tips and Tricks From the Enterprise, at Streaming Media West. The panel was comprised of several enterprise video industry veterans from Wells Fargo, Cadence, Oracle, Lockhead Martin and myself, from Kaiser Permanente. Read More
Dec 23, 2011

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klessblog Earlier this year at OTTcon, I caught up with Suranga Chandratillake, CEO and Founder of blinkx, which calls itself  "the world's largest and most advanced video search engine." Chandratillake founded blinkx in 2004 and has helped pioneer video search on the Internet. Unlike other search engines that focus on text web, titles and metadata, blinkx uses a unique combination of patented conceptual search, speech recognition and visual analysis to find and qualify online video. Read More
Nov 7, 2011

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klessblog I'll be taking a short break from my intense work schedule next week to speak at Streaming Media West, on a panel session, Webcasting Tips and Tricks From the Enterprise. According to the conference program, "this session focuses on best practices from enterprise corporations which have adopted and implemented live video across their organization. Read More
Nov 6, 2011

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klessblog According to ReelSEO.com's Mark Robertson, online video is the swiss army knife of online marketing, and social video can help eCommerce retailers move from conversions to conversations with their customers. I sat down with Mark following his keynote, "Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO" at Liveclicker’s 2011 Video Commerce Summit in San Francisco last month, to get a high level overview of how social media has changed search, the state of V-Commerce and what tactics and t Read More
Sep 27, 2011

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klessblog For Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative. The ability to measure video traffic beyond "views"-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. Read More
May 2, 2011

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klessblog With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets, and other mobile devices. This session at the Online Video Platform Summit, features three industry experts in the field of mobile video delivery who discuss why you need to care about things like HTML5, Adobe Flash Mobile, and other video format-and standards-related topics, as well as provide an overview of how online Read More
Apr 26, 2011

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klessblog In this second of two sponsored Online Video Platform Showcases from the Online Video Platform Summit, this session features presentations by Steven Burzynski, STREAMOTOR by IMAVEX and Mike Sommers, EVP of Products, KickApps. Each of these providers have similar offerings, yet they differentiate themselves by their video publishing platforms, analytics and monetization features, scalability, integration, pricing, strategy and market presence. Read More
Apr 22, 2011

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klessblog Businesses that sell product online can benefit greatly with an online video marketing plan. Studies show that video is more effective than any other medium for building brand recognition and generating sales. Although today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value. But according to Rico Nasol, Content Team Senior Manager for Zappos, "Online video is another way for the customers to see the product Read More
Apr 18, 2011

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klessblog You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. From search engine optimization to social media marketing, there are myriad strategies for getting your content in front of as many people as possible. Read More
Apr 15, 2011

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klessblog Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank. Read More
Apr 11, 2011

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klessblog As part of the Online Video Platform Summit, six of the leading online video platform providers showcased the features and capabilities in two sponsored sessions over the two-day event. This session features presentations by Ron Yekutiel, Chairman, CEO of Kaltura, Kevin Yahl, President of ClickstreamTV, AJ McGowan, CTO of Unicorn Media, and Edgardo Nazario, VP of Products for Video Platform Solutions of Limelight Networks. Read More
Apr 10, 2011

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klessblog The online video platform market has exploded in the last few year, with dozens of new vendors offering solutions. Different platforms offer different features and target different kinds of content and customers, and with more than 90 online video platforms to choose from, how do you determine which online video platform (OVP) is the best fit for your business? Read More
Apr 10, 2011

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klessblog November has always been a big month in the conference circuit, and over the past several years, it has also turned into a big month for the online video industry. With major conference events like Streaming Media West, with the Online Video Platform Summit, and NewTeeVee Live, all taking place within the first two weeks of the month, these annual events have really put the "OV" in November.Streaming Media West has been a mainstay event for me for over the last 10 years, and has been held in a number of ven Read More
Nov 16, 2010

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klessblog The 2010 Strategic Video Awards is a new video awards program, created by Arizona-based marketing agency McMurry’s Center for Professional Excellence, to showcase videos that serve a strategic purpose, judging them not on their technical merits but rather on their ability to move their intended audience in a particular direction. Of course, technical competence in scripting, shooting and editing video helps, but big budgets aren't necessarily needed to get your message across in a strategic a. Read More
Sep 15, 2010

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klessblog This video is from a panel session I moderated at Streaming Media East 2010 on, Media Framework: Video Publishing Platforms, and features a diverse panel from the online video world, including Bismarck C Lepe, President, Products, Ooyala; Krish Melon, CTO, Synaptic Digital; Ron Yekutiel, Chairman, CEO, Kaltura and Jason Liebman, CEO, Co-Founder, Howcast. The goal of the session was to describe what publishers need and how much they should expect to play for managing content, what are the pro. Read More
Aug 4, 2010

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