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klessblog For Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative. The ability to measure video traffic beyond "views"-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. Read More
May 2, 2011

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klessblog With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets, and other mobile devices. This session at the Online Video Platform Summit, features three industry experts in the field of mobile video delivery who discuss why you need to care about things like HTML5, Adobe Flash Mobile, and other video format-and standards-related topics, as well as provide an overview of how online Read More
Apr 26, 2011

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klessblog Businesses that sell product online can benefit greatly with an online video marketing plan. Studies show that video is more effective than any other medium for building brand recognition and generating sales. Although today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value. But according to Rico Nasol, Content Team Senior Manager for Zappos, "Online video is another way for the customers to see the product Read More
Apr 18, 2011

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klessblog You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. From search engine optimization to social media marketing, there are myriad strategies for getting your content in front of as many people as possible. Read More
Apr 15, 2011

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klessblog Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank. Read More
Apr 11, 2011

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klessblog The online video platform market has exploded in the last few year, with dozens of new vendors offering solutions. Different platforms offer different features and target different kinds of content and customers, and with more than 90 online video platforms to choose from, how do you determine which online video platform (OVP) is the best fit for your business? Read More
Apr 10, 2011

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klessblog For anyone who has been following KIT digital's acquisition strategy, it's no secret that KIT has been on a buying spree over the last year purchasing online video technology companies. So, it should come as no surprise that the Prague-based video management solutions provider announced a triple-play OVP acquisition this past Monday, of New York City-based social media KickApps, Paris-based Kewego, and San Francisco-based Kyte, for approximately $77.2 million ($14.8 million in cash and approximately $62.3 m Read More
Feb 4, 2011

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klessblog This video is from a panel session I moderated at Streaming Media East 2010 on, Media Framework: Video Publishing Platforms, and features a diverse panel from the online video world, including Bismarck C Lepe, President, Products, Ooyala; Krish Melon, CTO, Synaptic Digital; Ron Yekutiel, Chairman, CEO, Kaltura and Jason Liebman, CEO, Co-Founder, Howcast. The goal of the session was to describe what publishers need and how much they should expect to play for managing content, what are the pro. Read More
Aug 4, 2010

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klessblog At Streaming Media East 2010, I spoke with Steve Vonder Haar, Research Director and Founder, Interactive Media Strategies to talk about the state of online video, growth trends and forecasts for the future, and the great evolution in the overall marketplace over the last years he has attended the Streaming Media conferences. Interactive Media Strategies is a research and consulting firm that focuses primarily on video for business communications. Read More
Jul 18, 2010

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Jan 25, 2010

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