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klessblog Last month I had the pleasure of participating on a panel session: Webcasting Tips and Tricks From the Enterprise, at Streaming Media West. The panel was comprised of several enterprise video industry veterans from Wells Fargo, Cadence, Oracle, Lockhead Martin and myself, from Kaiser Permanente. Read More
Dec 23, 2011

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klessblog I'll be taking a short break from my intense work schedule next week to speak at Streaming Media West, on a panel session, Webcasting Tips and Tricks From the Enterprise. According to the conference program, "this session focuses on best practices from enterprise corporations which have adopted and implemented live video across their organization. Read More
Nov 6, 2011

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klessblog For Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative. The ability to measure video traffic beyond "views"-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. Read More
May 2, 2011

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klessblog With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets, and other mobile devices. This session at the Online Video Platform Summit, features three industry experts in the field of mobile video delivery who discuss why you need to care about things like HTML5, Adobe Flash Mobile, and other video format-and standards-related topics, as well as provide an overview of how online Read More
Apr 26, 2011

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klessblog Businesses that sell product online can benefit greatly with an online video marketing plan. Studies show that video is more effective than any other medium for building brand recognition and generating sales. Although today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value. But according to Rico Nasol, Content Team Senior Manager for Zappos, "Online video is another way for the customers to see the product Read More
Apr 18, 2011

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klessblog You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. From search engine optimization to social media marketing, there are myriad strategies for getting your content in front of as many people as possible. Read More
Apr 15, 2011

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klessblog Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank. Read More
Apr 11, 2011

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klessblog The online video platform market has exploded in the last few year, with dozens of new vendors offering solutions. Different platforms offer different features and target different kinds of content and customers, and with more than 90 online video platforms to choose from, how do you determine which online video platform (OVP) is the best fit for your business? Read More
Apr 10, 2011

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klessblog November has always been a big month in the conference circuit, and over the past several years, it has also turned into a big month for the online video industry. With major conference events like Streaming Media West, with the Online Video Platform Summit, and NewTeeVee Live, all taking place within the first two weeks of the month, these annual events have really put the "OV" in November.Streaming Media West has been a mainstay event for me for over the last 10 years, and has been held in a number of ven Read More
Nov 16, 2010

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