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klessblog In a recent white paper, 7 Online Video Trends to Watch in 2012, online video management analytics company Skytide outlined the emerging trends in the online video industry and the content delivery supply chain that serves it. If the last few years were any indicator of the hockey stick affect of rapid change within the video sector, 2012 promises to be full of twists and turns and major and disruptions. While predictions are a dime a dozen, they have much more relevance when coming from an industry expert Read More
Feb 18, 2012

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klessblog 2010 was massive year growth for online video, throughout the industry and the way consumers accessed video content. Analysts are seeing a sharp rise in online video viewing compared to traditional television, which has huge implications for online video advertising and marketing. Digital media measurement firm comScore noted in its “The 2010 U.S. Read More
Jun 22, 2011

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klessblog Businesses that sell product online can benefit greatly with an online video marketing plan. Studies show that video is more effective than any other medium for building brand recognition and generating sales. Although today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value. But according to Rico Nasol, Content Team Senior Manager for Zappos, "Online video is another way for the customers to see the product Read More
Apr 18, 2011

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klessblog In part two of my interview with Steven Horn, vice president of programming for Metacafe, he further expands on our previous conversation about how Metacafe has decided to focus on premium short-from content, and how Metacafe's recent acquisition of action sports Go211.com helps bolster its unique editorial voice within the online video entertainment genre. According to Horn, Metacafe has taken a different approach than other online video entertainment sites by the way it build packages around its premium c Read More
Dec 9, 2010

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klessblog I recently sat down with Steven Horn, vice president of programming for Metacafe, to talk about how he is defining Metacafe’s distinctive editorial voice to drive the consumption of online video, specifically around exclusive, premium short-from content. Horn has more than 15 years in digital media, and lives and breaths entertainment content everyday. He loves to connect audiences with the right content for them. Read More
Nov 25, 2010

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klessblog A new line of Flip Video cameras was announced today by Cisco, including more affordable versions of the UltraHD ($149.00-199. Read More
Sep 21, 2010

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klessblog In part two of my conversation with Erick Hachenburg, CEO of Metacafe®, he talks specifically about the growing opportunity for online video advertising and how companies are using online video for advertising and branded entertainment. For Metcafe, the key to its business model is advertising and as a result, the company recently expanded it advertising sales team to meet the growing demand for its online video advertising offerings. Read More
Aug 13, 2010

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klessblog This post is part one of a two part conversation I had with Erick Hachenburg, CEO of the online video entertainment site Metacafe®, to discuss the recent launch of Metacafe Movies, how his company has shifted its business model to focus on showcasing premium content from the entertainment industry and how it will change the face of online video entertainment. Metacafe Movies launched this past May, and as Hachenburg explained, it's a channel dedicated solely to showcase videos about and from . Read More
Aug 11, 2010

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klessblog This video is from a panel session I moderated at Streaming Media East 2010 on, Media Framework: Video Publishing Platforms, and features a diverse panel from the online video world, including Bismarck C Lepe, President, Products, Ooyala; Krish Melon, CTO, Synaptic Digital; Ron Yekutiel, Chairman, CEO, Kaltura and Jason Liebman, CEO, Co-Founder, Howcast. The goal of the session was to describe what publishers need and how much they should expect to play for managing content, what are the pro. Read More
Aug 4, 2010

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klessblog Social media is transforming the way companies communicate to its internal employees and to the public. Many organizations have changed their marketing and communications strategies and tactics by launching company Wikis and blogs, official Twitter, Facebook and LinkedIn profiles, YouTube Channels, internal video contests, podcasts, and endless conversation channels. Read More
Jul 29, 2010

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klessblog I caught up with Bill Curci, VP of Marketing at VMIX, at Streaming Media East 2010 to talk about the new video analytics and reporting suite available for VMIX customers. VMIX provides a Software as a Service (SaaS) platform with end-to-end support for online media management and delivery with customers in the media, entertainment, enterprise and non-profit sectors. Read More
Jul 12, 2010

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