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Mark Ramsey Media syncs radio and digital media. Mark Ramsey Media develops branding and strategy with media partners and provides audience research services from perceptual studies to format studies to focus groups. Mark Ramsey is the president of Mark Ramsey Media (http://www.markramseymedia.com) and Radio Intelligence US (http://www.radiointelligence.com) and publisher of hear2.0 (http://www.hear2.com).
137 Videos
Member since Jun 9, 2010
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Fred Jacobs on the Emotional Attractions to Radio
In this highlight from the Jacobs Media (http://www.jacobsmedia.com) TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences. It's from a session at the 2012 Worldwide Radio Summit (http://www.worldwideradiosummit.com) in LA.Collected in markramsey's videos May 2, 2012 -
Seller and Programmers are Finally on the Same Side
In the digital space, it's all about "value" - not about interruptive "ads" stuck in the middle of valued content. In many ways, the client's content IS the valued content.Collected in markramsey's videos Apr 24, 2012 -
Radio is a Business of Ideas
Radio isn't in the "radio business," it's in the IDEA business. Mark Ramsey (http://www.markramseymedia.com) talks about what that means in this Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com).Collected in markramsey's videos Apr 24, 2012 -
What "Local" Really Means (It's Not What you Think)
"Local" isn't an address - it's a state of mind, and it would be a grave mistake for broadcasters to assume otherwise. Mark Ramsey (http://www.markramseymedia.com) talks "local" - what it really means - in this video Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com).Collected in markramsey's videos Apr 24, 2012 -
The Power of Radio's Relationships
Relationships are key to radio's future - the relationships between radio brands, their consumers, and their clients. Mark Ramsey (http://www.markramseymedia.com) outlines this central point.Collected in markramsey's videos Apr 24, 2012 -
CBS Radio's Dan Mason on Radio's Brands and its Digital Future
Mark Ramsey (http://www.markramseymedia.com) talks with CBS Radio CEO Dan Mason (http://www.cbsradio.com/) about the importance of what's "between the songs" on CBS stations and how CBS is leveraging its relationships between consumers and advertisers on the local digital front. This is a great perspective on radio's future from one of the industry's leading broadcasters.Collected in markramsey's videos Mar 23, 2012 -
How One AM Station Bills 20-Times the Average AM's Digital Revenue
Mark Ramsey (http://www.markramseymedia.com) talks to Barry Leffler, CEO of WCHL in Chapel Hill, NC, and http://www.chapelboro.com, WCHL's community-oriented site which is exploding in revenue and earning WCHL roughly twenty-times what a typical AM station might earn as a percentage of total revenue. How does Barry do it?Collected in markramsey's videos Mar 5, 2012 -
Radio's Kodak Moment
Eastman Kodak, a profitable legend in U.S. business has filed for Chapter 11.Collected in markramsey's videos Feb 24, 2012 -
Why You Should Register Your Listeners
Registration is one of the most important things a broadcaster should do on their digital platform. Mark Ramsey (http://www.markramseymedia.com) provides two reasons why registration is so important and explains how you can provide enough value to motivate your consumers to sign up.Collected in markramsey's videos Feb 24, 2012 -
In Praise of Imperfection
Are you trying too hard to make every element of your radio brand perfect? What if the imperfections are what makes your brand special?Collected in markramsey's videos Feb 23, 2012 -
Which is Better? PPM or Diary?
Which is better, PPM or Diary? I don't mean which is more "accurate." I mean which is BETTER - better for our clients?Collected in markramsey's videos Feb 23, 2012 -
Three Recipes for Radio's Future
If you're a broadcaster perplexed by the trends facing you, watch this brief excerpt of Mark Ramsey's (http://www.markramseymedia.com) presentation at last year's National Association of Farm Broadcasters (http://www.nafb.com) conference. Here are three things to do: Get the names of your consumers - all of them.Collected in markramsey's videos Feb 22, 2012 -
Want to Simulcast your On-Air and Online Radio Spots? Don't!
And don't take it from me. Take it from Clive Dickens, COO of Absolute Radio (http://www.absoluteradio.co.uk), one of the UK's three largest national commercial broadcasters.Collected in markramsey's videos Feb 20, 2012 -
What a Radio Brand Is
Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more?Collected in markramsey's videos Feb 6, 2012 -
Gordon Borrell on Radio's "Miserable" Digital Sales Progress
Gordon Borrell is a fan of radio, but not of radio's performance on the digital sales front. How are radio's digital selling efforts different from those of other media platforms?Collected in markramsey's videos Jan 25, 2012 -
How to make Listener and DJ Relationships Interactive - and Social
What's the point of being a "local" station if "local" DJs aren't interacting with "local" consumers? What if your listeners could interact directly with DJ's via mobile devices - and audio - going well beyond a typical Facebook page or TXT message?Collected in markramsey's videos Jan 9, 2012 -
Brand your Station the Rock Star Way
Steve Jones is VP Programming for NewCap Radio in Canada and the author of the new book "Brand Like a Rock Star" (http://brandlikearockstar.com). Mark Ramsey (http://www.markramseymedia.com) talks to Steve about branding lessons broadcasters can learn from the biggest rock stars in the universe.Collected in markramsey's videos Jan 6, 2012 -
Creative Solutions for Radio Clients without Breaking the Bank
Never let the lack of creative across any platform prevent a sale again. Mark Ramsey (http://www.markramseymedia.com) talks to Yaman Coskun, CEO of Cash by Creative (http://www.cashbycreative.com) about his rich resource for customizable spec creative for almost any direct client category you can think of.Collected in markramsey's videos Nov 21, 2011 -
How to Build an Authentically Great Radio Brand
Sean Gailey knows lifestyle brands (and all radio stations are lifestyle brands). As Creative Overlord of JINX (http://www.jinx.com), Sean spends every day balancing the growth of a brand with the core values on which that growth depends.Collected in markramsey's videos Oct 28, 2011 -
The Future of Radio in Cars
What will the dashboard look like in the car of the very near future? And what will radio look like there?Collected in markramsey's videos Oct 28, 2011
Comments
markramsey In this highlight from the Jacobs Media (http://www.jacobsmedia.com) TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences. It's from a session at the 2012 Worldwide Radio Summit (http://www.worldwideradiosummit.com) in LA. Read More
May 2, 2012