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Stuff that Mat Morrison finds
167 Videos
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What is Love? by McCanns for General Mills/Betty Crocker
Nicely thought-through and well-executed online-only Valentines Day spot for Betty Crocker cakes targeting (one assumes) online mothers. I'm going to send it to a few to gauge their reactions. A little sickly sweet for me, I'm afraid -- but perhaps it will get pick up w/ the mommybloggers? [via <a href="http://farisyakob.typepad.com/">Faris Yakob</a>]Collected in mediaczar Feb 14, 2009 -
Nextel "Roadies" by Goodby Silverstein & Partners
There's no real reason behind including this other than the fact that it made me laugh. [via <a href="http://simiant.com">Nathan Williams</a>]Collected in mediaczar Feb 10, 2009 -
For the love of Wispa by Fallon
The story of how Cadbury's came to relaunch the Wispa chocolate bar in the face of popular demand is well-documented. Budgets were low, so Fallon's campaign recruited free talent brought together "for the love of Wispa". It ran once on TV. <a href="http://www.youtube.com/user/fortheloveofwispa">YouTube Channel</a>Collected in mediaczar Jan 10, 2009 -
Trash bag guerilla spot for Coraline movie by by Joshua Allen Harris and W&K
A promo video for the 'Coraline' stop-motion feature film featuring pop-up trash bag art that inflates as subway trains blow past vents in New York. Imagine that this has been created by Joshua Allen Harris, the artist behind the <a href="http://video.mediaczar.com/watch/1053107-air-bear-seen-on-the-streets-of-new-york">air bear</a> and the <a href="http://video.mediaczar.com/watch/1053108-air-zoo-seen-on-the-streets-of-new-york">air zoo</a> videos that James Gilbey put me onto earlier in the year.Collected in mediaczar Dec 20, 2008 -
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HBO Voyeur Cannes Lions Promo Grand Prix (2008)
Event-based ad; HBO wall-projected a massive film showing different (but interrelated) stories being played out in 8 fictional New York apartments. A combination of street teams, YouTube channels, live events and cinematic and TV ads made up the campaign. See also: Georges Perec's novel, "La Vie mode d'emploi" ("Life, a user's manual")Collected in mediaczar Jul 9, 2008 -
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VW Suicide Bomber (Dan Brooks and Lee Ford)
The web film that killed the Polo's "Small but tough" strapline forever. See this <a href="http://media.guardian.co.uk/advertising/story/0,7492,1680922,00.html">Media Guardian article</a> for more.Collected in mediaczar Jul 3, 2007 -
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The Truth In Ad Sales by James Gilbey
Made by my friend James Gilbey for a Discovery sales conference. Yes - it's an hommage to Tim Hamilton's 2001 underground hit, "The Truth in Advertising."Collected in mediaczar Jul 3, 2007
Comments
mediaczar Nicely thought-through and well-executed online-only Valentines Day spot for Betty Crocker cakes targeting (one assumes) online mothers. I'm going to send it to a few to gauge their reactions. A little sickly sweet for me, I'm afraid -- but perhaps it will get pick up w/ the mommybloggers? [via Faris Yakob]
Feb 14, 2009