melcarson

Member since September 14, 2009

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Recent Activity

Welcome to Advertising Week 2009
Mel Carson & Jenny Leahy from Microsoft Advertising welcome you to Microsoft's coverage of Advertising Week 2009
Microsoft's Marty Collins: social media, metrics, LookingGlass -- Advertising Week 2009
Marty Collins, Group Marketing Manager at Microsoft for Windows 7, discusses social media marketing and measurement using LookingGlass, a technology currently under development at Microsoft. She was part of Robin Domeniconi's Keynote presentation on social media.
Interview with Darren Huston at OMMA Global
Fresh from his keynote address at OMMA Global, Darren Huston discusses the powerful new platforms, devices and technologies are creating super-engaged audiences.
Search Engine Strategies NY 2009 Day One Recap
Mel Carson and Jason Yormark from Microsoft Advertising take you through the first day at SES NY 2009 with some compelling interviews, insights and hijinks.
Day 2 Recap – Search Engine Strategies – New York
Mel Carson and Jason Yormark from Microsoft Advertising take you through the day 2 at SES NY 2009 with some compelling interviews, insights and hijinks.
Day 3 Recap – Search Engine Strategies – New York
Mel Carson and Jason Yormark from Microsoft Advertising take you through day 3 at SES NY 2009 with some compelling interviews, insights and hijinks.
Microsoft Advertising Intelligence Tool
Microsoft Advertising Intelligence is a keyword research and optimisation tool that operates seamlessly in Microsoft Office Excel 2007 based on historical and forecasted data from Bing and MSN search queries.
MaryLee Sachs from Hill & Knowlton at Cannes Lions 2009 - Microsoft Advertising
Interview with MaryLee Sachs, Director of Worldwide Marketing Communications Practice at PR firm Hill & Knowlton at the International Advertising Festival in Cannes
Deadliest Catch & Discovery Channel Campaign - Microsoft Advertising
1 min showcase of the Discovery Channel's Deadliest Catch advertising across 3 screens with Microsoft Advertising. Unleashes the power of MSN, Xbox and Windows Mobile marketing and how an integrated digital advertising campaign can really work!
Bill Buxton from Microsoft Advertising at Cannes Lions 2009
The future of advertising - View from Bill Buxton, Principal Researcher, Microsoft Research at the International Advertising Festival in Cannes
Microsoft Advertising Story
A simple introduction into who Microsoft Advertising are, what we do and how marketers can harness the power of our audience & technology and connect with consumers in a more meaningful way!
Biz Stone Inteview at Cannes Lions 2009
I was lucky enough to interview Biz Stone, co-founder of Twitter at the Cannes Lions International Advertising festival in 2009