mrianthomas

This is my senior project at Savannah College of Art and Design. Where my idea comes from is that every time when I am busy, I feel that I am not fighting with my works, I am fighting with those po...

It seems to me that plenty of people people I meet in brand communication roles find pinpointing the effects of the transition from promotional communication to communicative promotion pretty vexing. After all, everything you’d learned up until this point is being turned on its head by the profound effect of technology on the possibilities of interaction with consumers of your prooducts or services.

What used to be black and white for some, is now messy, fuzzy and organic; old rules make way for new para