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BERKELEY REP: What will you see?
Keynote speaker Susan Medak of Berkeley Repertory Theatre was a fantastic follow up to what Chip Heath had primed our creative marketing minds to be thinking about at that point in the conference. This promo video of Berkeley Rep really shows they know how to communicate identity and mission. If you only have time watch one from this NAMP conference video playlist- watch this one. http://www.youtube.com/user/berkeleyrepCollected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
THE PUBLIC THEATRE: Smell Like a F**king President
Director of Marketing at The Public Theatre in NYC, Nella Vera, @spinstripes for those following the #NAMPC10 hashtag, has been doing some incredible social media campaigns for the musical Bloody Bloody Andrew Jackson. Check out this video riffing on the current Old Spice campaign sweeping the country.Collected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
SFMOMA: 75 Reasons to Live : Tea on Warhol
Presenter Marnie Burke de Guzman from SFMOMA shared her rockin' 75th anniversary marketing campaign with us. If you want to see some of the videos she referred to her in her presentation of local artists talking for 7.5 minutes about a specific work from SFMOMA visit their youtube channel for all 75 http://www.youtube.com/user/sfmomaCollected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
JACOB'S PILLOW: What's So Funny About Dance?
Jacob's Pillow is now publishing extended video excerpts from their PillowTalk series via YouTube and FORA.tv. An example of arts orgs offering event coverage for online audience engagement. Full Disclosure: @MsRemixt is me, Lisa Niedermeyer, and I work with Jacob's Pillow. http://www.youtube.com/user/JacobsPillowCollected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
ARTHOUSE: 32 Ways to Fall in Love
Ben Slade from ARTHOUSE in Austin, TX presented on the Micro-Giving Macro-Results panel. Here is a video from his campaign "I heart ARTHOUSE" and the link to his campaign microsite http://www.arthousetexas.org/valentine/Collected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
UMS Living Archive "First Date"
Sara Billman presented on her Virtual Lobby project and spoke about this video but didn't have time to show it- check it out and visit www.umslobby.orgCollected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
CounterPULSE: May Day Benefit
Presenter Ryan Crowder from CounterPULSE shared a fund raising video in which he smeared ________ on his body and danced in yellow stretch pants (now you really have to watch it). They have other great video so check out their youtube channel. http://www.youtube.com/user/counterpulseCollected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
ART THREAT: Pooptagging How-To-Guide
Art Threat Magazine founder Rob Maguire participated in my opening night dine around and when I asked him to share some failures of attempted social media engagement he told me about his Pooptagging project - see video. Do not follow @RobMaguire at your own demise.Collected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
CARNEGIE MUSEUM OF ART: Share Your Experience
Carnegie Museum of Art's social media video campaign inviting user-generated videos about suburban landscapes. Participant videos featured on their YouTube channel http://www.youtube.com/user/CarnegieMuseumofArtCollected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
ORDWAY: Summer Dance
Presenter Laura Sweet mentioned her arts org's summer dance parties- check out video of her event (watch long enough to see the toddlers in diapers doing hiphop floor moves and the doggies).Collected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
WOOLLY MAMMOTH THEATRE: What Make Woolly Woolly?
A social media video from Woolly Mammoth Theatre that gives the flavor of their org by asking "What Makes Woolly, Woolly? I believe this video was made before Alli Houseworth came on as New Media Manager, follow @AlliHouseworth for stuff coming down the pike.Collected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
ARENA STAGE: Behind the scenes of "every tongue confess"
An example of what Arena Stage is offering for Behind The Scenes video.Collected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010 -
ROUND ABOUT THEATRE - Bye Bye Birdie's Biggest Fan
Engaging audiences with behind the scenes access was brought up in many conference sessions. Check out Round About Theatre's behind the scenes video follow up of the winner from their national Bye Bye Birdie's Biggest Fan Contest.Collected in NAMPC '10 Video Playlist of Campaigns from Participating Arts Orgs Nov 18, 2010
Comments
MsRemixt Keynote speaker Susan Medak of Berkeley Repertory Theatre was a fantastic follow up to what Chip Heath had primed our creative marketing minds to be thinking about at that point in the conference. This promo video of Berkeley Rep really shows they know how to communicate identity and mission. If you only have time watch one from this NAMP conference video playlist- watch this one. http://www.youtube.com/user/berkeleyrep
Nov 18, 2010