ReelSEO

In this Streaming Media West 2009 Red Carpet interview, host Peter Cervieri of ScribeMedia.org sits down with Zadi Diaz, new media producer and co-founder of Smashface Productions, her production company with husband Steve Woolfe. She is co-creator and host of EPIC FU, the award-winning web series about internet culture, as well as co-founder of Pixelodeon, a screening festival recognizing innovation in global online video. Zadi talks about the growing pains felt by the web television industry and how her show built a community and grew from into a full-time job. In 2006, her small production company began making web shows, called JET SET then, which they distributed through multiple video sharing sites. They wanted to make what they were passionate about a career find partners to help with the business and marketing. Distribution was a time-consuming task several years ago, but when TubeMogul came along they were able to better reach their audience who were on a number of different sites. In 2007, they entered into a distribution and sponsorship agreement with Next New Networks who gave them a licensing fee for each episode. They moved to Revision3 the following year in June 2008 with other web shows like Wine Library TV, but parted ways in December 2008 after the Revision3 restructured programming. Currently, Epic Fu is independently run and distributed through Blip.tv, and Smashmouth productions is busy working on a number of interactive web projects including J!NX Television Spots, PBS and Hacking Hollywood. Zadi appeared as a panelist on Streaming Media West 2009 panel session, Web Television Comes of Age, in which she and moderator by Marc Hustvedt, Co-Founder, Tubefilter & Editor-in-Chief, Tubefilter News, Tubefilter and other panelists Thom Woodley, Partner, Chief Creative Officer, Dinosaur Diorama, Jenni Powell, New Media Consultant (LonelyGirl15, The Guild, Legend of Neil) and Brent Friedman, Co-Founder, Electric Farm Entertainment (The Gemini Division, A

It was a busy news week with major announcements from companies participating in Streaming Media West and the Online Video Platform Summit. This year, Fox Business News was on site on the exhibit floor right next to the TV Worldwide booth with live news updates throughout the week. While the numbers are not yet in, the conference sessions, exhibit hall and Red Carpet interviews all saw a great deal of traffic and even on day three attendance was still high. Hashtags #smwest09 and #ovps09 saw a lot of action with live Tweets from the keynote, conference sessions and social events that highlighted a groundswell of mainstream attention on our nascent space. The Online Video Platform was a new event that was held in conjunction with Streaming Media West. Over 30 companies in the online video platform category participated in the show as either speakers, event sponsors or exhibitors, and many others came to see what was going on. The OVP space has evolved over a short time and has moved up the stack as a SaaS (software as a service) offering eclipsing CDNs which just a few months ago saw their own summit at Streaming Media West. Ben Homer, who I was glad to finally to meet at the show, pointed this out in his post, SMW Closing Thoughts | Online Video Watch,"CDNs were noticeably missing from the event floor. There were a few, Internap was there, but Neither Akamai or Limelight had a booth this year. Several years ago CDNs were everywhere you looked at Streaming Media shows. Now it’s platforms."Streaming Media publisher Joel Unickow, launched an Online Video Platforms Group on LinkedIn several months ago and in a related discussion he asked,"Is control going from CDNs to OVPs? Over the past 18 months, I've seen Online Video Platform companies come out of the woodwork, like termites out of a log. With Could Services for Transcoding getting more attention, it's interesting to see how end users are no longer so much concerned (or even know) which CDN content is streaming on

Brightcove CEO and Chairman Jeremy Allaire delivered the keynote address,""Setting the Stage for 2010 and the Future of Online Video", at the Online Video Platform Summit this past Wednesday, November 18th at 1:45 p.m. PST. His keynote was streamed live on Streamingmedia.com, and on this and many other blogs and websites powered by Livestream through an embeddable player. You'll see me in the beginning of the video introduce Jeremy, who presented a high level overview of some the underlying currents and drivers in the online video market and the shape of the online video platform industry and it's role in the broader development of web. He talked about the pervasiveness of video on the web, which he discussed in detail in my CEO Conversation post from earlier this week, and how virtually every professional organization - from SMBs (small medium-sized businesses) to major corporations or media publishers - are investing in their web sites and are starting to realize that video is one of the most effective mediums for their marketing and communication and education objectives. He also discussed the announcement earlier this week of the release Brightcove 4, an extensible suite of tools with a host of new features and many other new capabilities and Brightcove Express, an entry-level version of the service. Twitter played a large role in the Online Video Platform Summit and Streaming Media West providing great conversation context to the sessions. There were a number notable Tweets during the keynote including:@dboyll: Jeremy, re OVP's "it's only a platform if developers are building on top of it"@ayolo: Jeremy Allaire: Expansion of how online video is being used is "driving the complexity." Want to do more with video - brand, site #ovps09 and @jbreitfelder: Brightcove #ovps09 keynote - two best ways to spread video: search & social Stay tuned for more #smwest09 and #ovps09 coverage!

As we move into the final day of Streaming Media West and the Online Video Platform the buzz of TV Everywhere, mobile, HD video on the web, adaptive bitrate technology, social video, advertising formats and, the all important question on how to monetize it all echoes through the conference and exhibit halls. The last sessions today wrap up the week long events and later this afternoon, I'm moderating an Online Video Platform Summit panel session on monetization that will feature Benjamin Wayne of Fliqz, Peter Csathy of Sorenson Media, Teg Grenager of Adap.tv and the one and only viral video genius Kevin "Nalts" Nalty. In this special Online Video Platform edition, I'm presenting Daisy Whitney's New Media Minute that my good friend Mark Robertson calls, "Nalts’ Cuddly Tips & Strategies for YouTube Video Success." As Daisy says, "Viral video is dead. Long live low production values. The cheaper the better. Don’t cuddle it to death, let go of your brand persona. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos. In this episode of the New Media Minute, shot on location at the recent iMedia Summit in Las Vegas, he shared his tips for brands that want to play in the YouTube sandbox with New Media Minute host Daisy Whitney."

For the first time, Streaming Media West will be delivering live coverage, keynotes and Red Carpet interviews starting this morning. Keynotes from Bill Stone, president of FLO TV at 12 p.m. EST/9 a.m. PST on Tuesday, Nov. 17, Brightcove CEO Jeremy Allaire on "Setting the Stage for 2010 and the Future of Online Video" from the Online Video Platform Summit at 4:45 p.m. EST/1:45 p.m. PST, and Emil Rensing, chief digital officer of Studio 3 Partners/EPIX at 12 p.m. EST/9 a.m. PST on Thursday, Nov. 19. The Red Carpet interviews will be throughout the day and through the week, sponsored by Brightcove, with dozens of prominent online video industry leaders on the Streaming Media TV page Then, Wednesday night at 10:30 p.m. EST/7:30 p.m. PST, the presentation of the 2009 Streaming Media Readers' Choice Awards, followed by a performance from video remixers Eclectic Method will be streamed live. Watch it here or on the StreamingMedia.com home page as well as in larger-screen format here. Stay tuned for more ongoing coverage of the events!

This is a quick break from my promotion of the Online Video Platform Summit, which is just one week away, for a media alert to say that I'll be at NewTeeVee Live tomorrow moderating a panel discussion at 12:30 PM on Analytics sponsored by Ooyala. The focus of the session is to discuss how analytics of all types can help drive greater brand exposure as well as increased revenue. The event will be held at the the Mission Bay Conference Center at UCSF, San Francisco, CA from 8:00 AM - 8:30 PM. The conference will be discussing 'Television Reinvented' and will feature panel discussions from leaders in the field of television and communications. See the full schedule at http://events.newteevee.com/live/09/schedule/ Ooyala Workshop - Real Time Analytics that Drive Personalization and Monetization As content owners and marketers move beyond the basics of getting video published on the Web, online video is becoming increasingly performance based. Ooyala's Analytics Engine provides real time data on viewer consumption and engagement. Today's discussion will focus on how content creators, brands, and creative agencies can effectively use this data to drive successful video campaigns. ModeratorLarry Kless Founder and President, OnlineVideoPublishing.com Larry Kless is President and Founder of Online Video Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. Larry is a 20 year veteran of the enterprise video space and award-winning producer of corporate and educational videos. His background is in fine arts and he's a long-time member of Canyon Cinema, Inc. and Filmmakers' Coop. He writes a personal blog and is a contributor on ReelSEO.com and Vator.tv focusing on streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. He was named a 2009 Streaming Media All-Star by StreamingMedia.com, and is also Co-Chair of the Online Video Platform Summit

Sorenson Media has been on a steady pace of innovation to meet the video publishing challenges faced by video professionals. The 14-year old company redefined itself this past year by expanding the workflow of its best-in-class encoding software solution, Squeeze, into a full fledged video delivery network called Sorenson 360. The combination of client-side and browser-based encoding with a high-quality scalable content delivery platform has helped Sorenson Media solve video publishing puzzle for its core customer base with an "all-in-one total workflow." Sorenson Media is in a unique position as it's the only company in the online video platform space that has been around more than 14 years and profitable for a long time. Sorenson Media introduced its first video codec in 1997. Apple licensed the Sorenson Video 1 (SV1) codec for inclusion in the Apple QuickTime video player, which helped established a new and higher standard for video quality on the Internet. The Sorenson Spark codec was the first Flash video codec and was also licensed as the original video codec used on YouTube. Since then, it has become the industry’s most ubiquitous codec, with well over one billion videos on the Internet encoded exclusively in the Sorenson Spark format. Over the past several months I've had the pleasure of speaking with Peter Csathy, who joined as President and CEO earlier this year, and according to Peter, "we are still in the very early innings (inning 2 of a 9 inning game) of the Internet video opportunity" and the game changes everyday. Last week Sorenson Media announced a major upgrade to its well-known player with a new version 6.0. Sorenson Squeeze, which was launched on November 3. Squeeze 6 includes a redesigned user interface with many enhancements in features and capabilities with innovative tools – such as email and text notifications and a secure review and approval process – that simplify the overall workflow and allow them to more easily encode and pub

Kyte is the online and mobile video platform for live and on-demand content. The Kyte Platform combines the real-time, interactive and community building capabilities of the social web, with the analytics, control, and monetization features of professional video platforms, enabling companies to engage online and mobile audiences, build community and monetize. The company is headquartered in San Francisco, California, with European offices in Berlin, London and Zurich. The company was founded by Daniel Graf and Erik Abair in 2006 and has been recognized with numerous awards including a 2009 OnHollywood Top 100 company and a 2008 OnMedia 100 by AlwaysOn for innovation, market potential, commercialization, industry "buzz" and game-changing strategies in advertising, marketing, and promotion. Kyte differentiates itself as an enabling technology and other platforms as destinations. Major record labels are using Kyte’s offerings as “a full media platform.” Recording artist 50 Cent was as early Kyte adopter and premiered his new video on Facebook (powered by Kyte) and got 500,000 views in two days. Customers range from TV & film, music, radio, brands & agencies, publishers and enterprises & organizations. Kyte is a Platinum sponsor of the Online Video Platform Summit and will be on the exhibit floor in Booth 427. Daniel Graf, CEO & Co-founder of Kyte will showcase the Kyte Platform on Wednesday, November 18, 2009 at 11:30 AM as part of the Online Video Platform Showcase - Day 1. Come see Kyte and other platforms Kaltura, VMIX, and Delve Networks in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves. About Kyte Kyte is a universal digital media platform that provides an end-to-end, online and mobile solution for the production, distribution and monetization of digital content. Through strategic partnerships with the world’s leading media companies, mobile carriers, and mobile device m

Brightcove was founded in 2004 by Jeremy Allaire and is considered to be the first online video platform. Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia and offers the most comprehensive video platform in the market according to a new report, The Forrester WaveTM: US Online Video Platforms, a Q4 2009 37-criteria evaluation of six top online video platform vendors by Forrester Research. Brightcove and Ooyala lead the pack with their end-to-end product offerings that target organizations of all sizes followed by Strong Performers: Kaltura And VMIX and Contenders: Twistage And Fliqz. Brightcove is a Diamond Sponsor of the Online Video Platform Summit and Jeremy Allaire, Brightcove CEO and Chairman will deliver the keynote address, "Setting the Stage for 2010 and the Future of Online Video", Wednesday, November 18th at 1:45 PM. See Brightcove on the exhibit floor in Booth 705. All six companies evaluated in the Forrester report are participating in the Online Video Platform Summit and several created videos to promote the event. In this video Jeremy Allaire briefly describes Brightcove's vision for video publishing on the web. About Brightcove Brightcove is an online video platform that is used by media companies, businesses and organizations worldwide to publish and distribute video on the Web. At our core, we’re dedicated to harnessing the inherent power of the open Internet to transform the distribution and consumption of professional media. Today, Brightcove is used by hundreds of organizations in nearly in every corporate and social sector for online video initiatives. Operating in 28 countries with offices across North America, Europe and Asia, we count among our customers many of the largest media companies and marketing organizations in the world as well as a wide range of small and medium sized businesses. The Brightcove platform is a white-label, on-demand service that gives website publishers

A message from Will Ferrell and Adam McKay

Great video tutorial from Izzy

Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies and tools, said online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group at the recent iMedia Summit, Daisy Whitney reports in this week's New Media Minute. That includes assessing the market opportunity, the timing and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions.

The Foo Fighters know how to rock. They've toured live for the last 15 years reaching a fan base that stretches across the globe. But last Friday, October 30th at 7pm (PT), they opened up the virtual doors to their Studio 606 in Los Angeles to put on their first live concert produced exclusively for their fans online. The free live show was powered by Livestream and aired on the band's Livestream and Facebook pages to promote the release of their much anticipated Greatest Hits album on November 3rd. The performance featured Facebook/Twitter chat integrations so that fans could interact with the band and each other live during the performance. The Foo Fighters' Facebook page incorporated a similar live stream+chat module that's been used in a variety of events over the last year, including CNN's live stream of Barack Obama's inauguration. According to Livestream Co-founder and CEO Max Haot: "As the Foo Fighters were playing, they were keeping an eye on the stream of Facebook status updates coming in, sometimes responding to comments and taking song requests. This is first time ever that a live concert was produced just for their fans online – it was not just a broadcast of an existing concert/event. The concert attracted more than 150,000 viewers and trended on Twitter (#2, #1 was Halloween), was #1 on Digg and was featured on Facebook Celebs. The event generated a lot of buzz in the music and social media industry." Watch live streaming video from foofighters at livestream.com The integration of live video and interactive chat helps build value on many levels by enabling artists to connect with fans, extend their reach through existing social networks and boost their video marketing, merchandising and promotion efforts. The cost to produce a live event using an online video platform like Livestream is significantly less than traditional broadcast television. Advertising and sponsorship deals will also help generate revenue for artists and music industry along wi

Every year since 2003, Information Today, Inc. (ITI) has published the Streaming Media Industry Sourcebook, an annual publication for technology managers and executive decision makers who are implementing rich media within their organizations. The Sourcebook, first appeared in print in December 2003, blends a comprehensive directory of solution provider companies with highly practical articles on choosing, installing, and justifying a streaming initiative. It's also Streaming Media's annual double issue and is a yearly review and look ahead at the year to come. Streaming Media Magazine Editor-in-Chief Eric Schumacher-Rasmussen announced the 2010 Streaming Media Industry Sourcebook today and offered a glimpse of the contents of the publication: "The Year in Review and Futurewatch sections will look back and ahead, respectively, at the enterprise, entertainment, and education verticals as well as at mobile video, content delivery, advertising, and video to the living room. We'll also feature buyers guides aimed at helping you make smart purchasing choices for online video platforms, encoding solutions, enterprise video solutions, and video formats and players. On the how-to front, we'll take a look at deploying a DRM solution, encoding for multiple devices, and optimizing video search engine optimization, among other topics. We'll also announce our annual Editors' Picks—our writers' choices for the best products and services of 2009" Eric also included this exclusive video interview with a special Streaming Media magazine subscriber who had an interesting perspective on "The Revenge of Online Video." Subscribe today for your FREE copy of the 2010 Sourcebook at: http://www.omeda.com/strm/ Full media kit can be downloaded here. http://www.streamingmedia.com/mediakit/2010SourcebookMediaKit.pdf See the digital version of the Streaming Media Sourcebook 2009
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Tags: online video, joel unick

According to Trust Agents author Chris Brogan, “Social media… is the new dial tone,” a concept that is the subject and title of a new short documentary by Marc Ostrick, CEO and Co-founder of eGuiders and Michael Sean Wright, founder of nicefishfilms. The video, which documents their day at the Blog World Expo and the conversations with noted bloggers and reporters who describe the growing shift in media production and consumption through social media networks. This is the first in their Spark Series which explores the documentary style of filmmaking using consumer grade new media tools. By shooting with Kodak Zi8 and Flip Ultra HD cameras they wanted to see how far they could push the limits of the technology by bringing a filmmaking sensibility to amateur event coverage video. They also used a few other accessories to increase the production value, like a Sennheiser ME 66 shotgun microphone and a Frezzi Micro-fill light, all of which all could fit into a bag. The soundtrack of the video was composed in Garageband. The video shows how the disrupters are becoming mainstream and as eGuider Brian Rothe says:"The new dial tone is a dialog among media producers, technologists and bloggers who are looking to express their ideas in the stream of the real-time web." Appearances in the new dial tone include: Robert Scoble - Tech Blogger, @scobleizer Don Lemon - CNN Anchor, @donlemoncnn Hugh Hewitt - National Talk Radio Host, @hughhewit Leo Laporte - Chief Twit, @leolaporte Chris Brogan - Author, @chrisbrogan Chris Morrow - CNN iReporter, @morrowchris Ben Parr - Co-Editor, Mashable, @benparr The next Spark Series will focus on Jeff Pulver's 140 Character Conference that will be taking place the next two days on October 27 and 28 in Los Angeles. Follow the Filmakers: Marc Ostrick (OSTRICK) on TwitterMichael Sean Wright (nicefishfilms) on Twitter
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Tags: michael sean wright, marc ostrick, d

As the world's second biggest search engine and the most popular video sharing site, YouTube has become a home for brands including "H&R Block," "Billy Elliot: The Musical," and "Wal-Mart."

Fred Willard shows off FedEx.com's best features. And his daughter.

But wait, there's more! Watch now and Fred'll throw in FedEx ship manager for FREE!