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ReelSEO
ReelSEO is dedicated to video SEO and online video marketing. As search engine marketing professionals, we can see the benefits of search engine optimization for online video. We share all we can about the world of online video search, video sharing, and video marketing
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When to start a new YouTube channel [Creator's Tip #37]
When should you start a new YouTube channel and launch different videos on a new channel instead of your current existing channel? Is it better to keep all of your videos on one channel even if they differ significantly or should you make a new channel for your phone, your blog, your family, your business, yourself, your comedy skits, and your video games?Collected in reelseo's videos May 3, 2012 -
Google addressing discovery problems on YouTube [The Reel Web #36]
Google admits one of its biggest problems is helping people discover videos on YouTube. It's addressing this problem and looks to Pinterest for inspiration since it has a great system for bringing the best content to the surface through human curation.Collected in reelseo's videos Apr 24, 2012 -
How to use video to humanize your brand [Creators Tip]
It's important to know how to use online video to humanize your brand, company, service, product, or even yourself. Making a promotional video or a commercial is one thing, but online video gives you the unique advantage to build a human connection and emotional engagement with your viewers.Collected in reelseo's videos Mar 15, 2012 -
YouTube shifts its strategy to channels [The Reel Web #25]
This week our coverage of news from the online video world includes a look at The Huffington Post's recent investment of $30 million dollars into a daily 12-hour live video stream that covers all the news going up on their site along with several other AOL web properties, like TechCrunch and Engaget. Also, YouTube set a deadline of March 7 for everyone to migrate to the new channel design before they flip the switch and kill the old channel layout.Collected in reelseo's videos Feb 6, 2012 -
Business Video & The NOW Revolution With Social Media Expert Jay Baer
Jay Baer: How to Do Business Video Faster & Stay Safe In The NOW Revolution ► http://www.reelseo.com/business-video-faster/Collected in reelseo's videos Jan 6, 2012 -
Xbox Live YouTube App Will Change Online Video! [The Reel Web #18]
This week there's a lot of little news along with a couple big news items, including what Mark Burnett is doing with his upcoming reality TV shows to make them more social and interactive and the new YouTube app for Xbox Live. We look at both of these, especially the new YouTube app and several of the implications it has for the future of online video consumption and those who create online video.Collected in reelseo's videos Dec 23, 2011 -
Using video to drive traffic to website [Creator's Tip #9]
http://www.facebook.com/reelseo - If you're a small business, a large business, or just a guy with a blog, using online video can be an effective way to drive traffic to your website from YouTube. In this week's Creator's Tip episode, I share 4 ways video producers can use online video to send new visitors to their websites.Collected in reelseo's videos Oct 18, 2011 -
TV losing to Hulu? And YouTube vs Facebook [The Reel Web]
TWEET THIS VIDEO: http://clicktotweet.com/6C886 LAST WEEK'S EPISODE: YouTube Launches Music and Google Hangouts http://www.youtube.com/watch?v=Td33sTds53g QUESTION: What do you think will happen to cable companies in the next 5 years?Collected in reelseo's videos Aug 29, 2011 -
Social Strategy and Co-Viewing Vital to Online Video Growth, MediaVest's Richman Says
The recent TV upfront helped to prove that both social and online video can drive audience and build fan bases for TV shows, said Amanda Richman, MediaVest’s digital chief in an exclusive interview with Beet.TV. Advertisers are viewing social opportunities as less of a threat and more of a means to complement and drive both a TV and an online video strategy, said Richman, MediaVest’s President of Digital.Collected in reelseo's videos Aug 18, 2011 -
YuMe CEO on the Big Opportunities in Mobile Video Adverising
As mobile video consumption continues to skyrocket, video ad network YuMe is making strides to capture ad dollars across platforms, from online to connected TVs to mobile phones.In one of his first interviews since taking the reins as CEO for a second stint earlier this month, Yume's Jayant Kadambi emphasized the capabilities of the YuMe network to deliver and measure audiences for video on multiple platforms.“We want to make sure videos are available across connected TVs, mobile and online video and that cCollected in reelseo's videos Aug 14, 2011 -
"Control" Is Essential for Online Video Efficiency, Adap.tv's Vijay Rao
SAN MATEO, Calif -- For advertisers and publishers seeking efficency and brand safety with online video, "control" over content, page placement, ad unit and user experience are essential, says Vijay Rao, Senior Director, Strategic Planning at Adap.tvBeet.TV visited Adap.tv's Bay Area headquarters earlier this week for a chat about the challenges facing the emerging medium and how Adapt.tv is solving them.Adap.tv is sponsoring the August 23 Beet.TV Leadership series titled: Online Video Goes Primetime. Rao sCollected in reelseo's videos Aug 12, 2011 -
Apps on Internet-Connected TV's to Grow Fast, Report
Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes that have these apps are using them once a week already.Collected in reelseo's videos Aug 2, 2011 -
Web Original Video Not Yet Recognized by Brands, Horizon's Molly Sugarman
Some brands are still unaware of what constitutes premium content online, and will often think first of YouTube and Hulu for online video advertising, even though those sites are still more centered on user-generated content and TV programming, respectively.As a result, many marketers aren’t aware of the vast range of Web original content even on sites like AOL, Yahoo, or FunnyorDie.com, said Molly Sugarman, Director, Digital Media Innovation at Horizon Media.Sugarman was a panelist in the Beet.TV LeadershiCollected in reelseo's videos Jul 27, 2011 -
Essentials For Online Video Success: Standardization, Measurement and Verification
As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money is well spent. That was the conclusion of the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month.Collected in reelseo's videos Jul 27, 2011 -
Mobile Marketers Embracing Self-Contained Ad Units
While most online advertising has been created to encourage consumers to click to a marketer's site, mobile advertising is different and and advertising is increasingly self-contained, providing consumers with microsites, says Catherine Spurway-Hepler, SVP of Strategy at PointRoll, the digital advertising services unit of Gannett. In the interview, she speaks about trends in mobile advertising.Collected in reelseo's videos Jul 14, 2011 -
U.S. Mobile Ad Sales to Top $1 Billion in 2011, IAB's Anna Bager
While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge.....and exponential" says Anna Bager who heads the IAB's mobile section.Collected in reelseo's videos Jul 14, 2011 -
How Social Media Driving Video Views, Daisy Reports
New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher completion rates.Collected in reelseo's videos Jul 13, 2011 -
ZenithOptimdia Study: Internet Set to Pass Newspapers as Number Two Ad Medium in Two Years
In its global report on the state of advertising, the advertiising media buying firm ZenithOptimedia predicts that the Internet will pass newspapers in 2013 to become the second largest advertising medium, well be behind television. The Internet is the fastest growing sector globally, it will rise about 14 pecent annually over the next two years.Collected in reelseo's videos Jul 12, 2011 -
Charting the Rise of Tablets
All the excitement over tablets and iPads and the need to be on both, might be tempered by these latest findings from Pew: in the last 6 months, the number of adults with ereaders has doubled to 12% of the population, but only 8% owns a tablet and tablet growth is slowing; it’s about the same as it was earlier in the year, Pew said. For more details on who's using tablets and eReaders, check out this week's edition of the New Media Minute with Daisy Whitney.Collected in reelseo's videos Jul 5, 2011 -
Kara Swisher: IPO Market Showing "Froth" as Zynga Readies Offering
Kara Swisher, co-executive editor of All Things Digital and author of the BoomTown blog, says that while there is "froth" around IPO activity, including the anticipated IPO filing of social game maker Zynga, the fundamentals around these companies are more substantial than during the tech boom of the late nineties.Of the buzz around the Zynga offering, she says much of chatter has come from the company's bankers who "are leaking more than the Titanic." Kara first reported on plans for the Zynga IPO in May.ICollected in reelseo's videos Jun 30, 2011
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ReelSEO When should you start a new YouTube channel and launch different videos on a new channel instead of your current existing channel? Is it better to keep all of your videos on one channel even if they differ significantly or should you make a new channel for your phone, your blog, your family, your business, yourself, your comedy skits, and your video games?
May 3, 2012