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ReelSEO is dedicated to video SEO and online video marketing. As search engine marketing professionals, we can see the benefits of search engine optimization for online video. We share all we can about the world of online video search, video sharing, and video marketing
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Google addressing discovery problems on YouTube [The Reel Web #36]
Google admits one of its biggest problems is helping people discover videos on YouTube. It's addressing this problem and looks to Pinterest for inspiration since it has a great system for bringing the best content to the surface through human curation.Collected in reelseo's videos Apr 24, 2012 -
Movie Studios Exploring Open Digital Ecosystems, Akamai Says
Given the growing reach of digital viewing of TV and movies via streaming, movie studios are likely to create their own digital marketplaces, said Chris Van Noy, Akamai's Chief Digital Strategist, while speaking at a Beet.TV Online Video Leadership webcast in New York last week. "Movie studios make 50% of their revenues from home entertainment," he explained.Collected in reelseo's videos Aug 30, 2011 -
ScrollMotion: A Revolution in Motion Graphics, Defining a New Form of Video for Apps
ScrollMotion, a 100-person, fast-growing New York City start-up, has developed an enterprise solution for publishers and companies to create unique, video-rich Apps for the iPad and Android.Beet.TV sat down with co-founder Josh Koppel, who has an extensive background in motion graphics and video, to explain how his company is redefining the very notion of the moving image in digital media.He explains how static images like photographs and instructional pages in textbooks become moving elements. He also demoCollected in reelseo's videos Aug 24, 2011 -
OneScreen Expanding Syndication Play with Meredith Publishing
OneScreen, the Costa Mesa-based online video platform company, is expanding its syndication services with a big win win with Meredith Publishing.We spoke with CEO Atul Patel about the company and its expansion into syndication where the company acts as a marketplace and video service for pubishers and advertisers.Content syndication has been a growing area of the online video landscape with big, well-funded players including AOL's 5min and DBG's new syndication platform.Andy PlesserCollected in reelseo's videos Aug 11, 2011 -
Branded Video Success Being Driven by More Robust Metrics, DBG's Matthew Corbin
Metrics are starting to improve in the online video advertising business and that’s important given the increasing role branded entertainment is playing for video sites, said Matthew Corbin, Chief Product Officer at DBG, in an interview with Beet.TV.Earlier this month, DBG expanded its business as a video network that produces branded content to now also distribute and monetize video for third parties. Branded content is among the mix of ad formats that will push online video advertising to become one-thirdCollected in reelseo's videos Aug 11, 2011 -
World's Biggest Online Video Ad Network Moves to Cost Per Engagement Pricing Model
Ad networks like Tremor Video arenât aiming to compete with the premium publishers, said Jason Krebs, SVP and Chief Media Officer for Tremor, who was a panelist in the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month. ]nstead, Tremor focuses on selling reach, frequency and engagement, while premium sites sell brand adjacency, custom ideas and a permanent position to advertisers, Krebs said during a discussion on whether ad networks and exchanges potentially commoditizeCollected in reelseo's videos Aug 2, 2011 -
Breakthrough: Contextual Advertising for Online Video Has Arrived
Affine Systems, a small San Francisco, venture-backed start-up built around machine learning, has created a technology to "rip apart video frame by frame," enabling advertisers to associate ads with desired content. Largely under the radar, the company is working with YouTube and many of the major video ad networks including Tremor, Adap.tv, TidalTV, DBG, TubeMobul, Collective Media and AdBrite.Collected in reelseo's videos Jul 29, 2011 -
Adobe's Premiere Registers Big Growth with Mac Users
SAN FRANCISCO -- Adobe Premiere, the professional video editing software program, is experiencing annual growth of 45 percent among Mac users, says Al Toomey, Product Manager at Adobe in this interview with Beet.TV Toomey says the revenue from the software is growing by 22 percent year-to-year. With the mixed reception to Apple's Final Cut X, Adobe is aggressively seeking to convert Final Cut users to Premiere with deep price discounts, as we reported earlier this week in our first part of our interview witCollected in reelseo's videos Jul 28, 2011 -
Digitas Jordan Bitterman: ROI for Online Video Advertising is Double Television
While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient, providing a return on investment of 3 to 5X for digital video versus 2X for television, says SVP Jordan Bitterman, who heads the media and social practice for Digitas, a Publicis unit.Bitterman said the comparative numbers were based on results for (unnamed) Digitas clients. In this segment from last week's Beet.TV Online Video Leadership webcast, co-moderator David KaplaCollected in reelseo's videos Jul 27, 2011 -
Advertisers Want the Viral Hit, but"Earned Media Isn't Free"
While many brands would like a viral video hit, getting one isn't easy -- and it is not free, says Seraj Bharwani who heads analystics for Visible Measures and Molly Sugerman, Director of Digital Innnovation at Horizon Media, the industry's biggest independent media buying agency. While "earned media," meaning video which takes off virally, outside of a conventional media buy, is valued, it is not free, they explain.Collected in reelseo's videos Jul 27, 2011 -
Measuring Video Impact as Gross Rating Point (GRP) Will Soon be "Inappropriate," Digitas' Jordan Bitterman
The calculation around the value of video advertising is based principally on Gross Rating Point or GRP, meaning the total size of an audience. It is a necessary benchmark right now, but is is not an accurate measurement of the impact of the emerging medium says Jordan Bitterman, SVP of Digitas in this excerpt from the Beet.TV Leadership Series taped at the AOL Studios in New York.In the future, GRP will be "inapprorpriate" says Bitterman, he adds: in digital media, "we not buying audience, we're buying peoCollected in reelseo's videos Jul 26, 2011 -
Scribd Launches "Float," New Reading App for the Web and iPad
Scribd, the San Francisco-based document sharing company has launched an App to read a variety of text files on the Web and on the iPhone, the company announced today.Last week, we interviewed CTO and co-founder about Float. We interviewed him in Scribd's offices via Skype Video.Andy PlesserCollected in reelseo's videos Jul 14, 2011 -
Mobile Rich Media Ad Standardization Ready for Early Fall Introduction, IAB
The Interactive Advertising Bureau, the IAB, will finalize advertising standards for rich mobile media by "early this fall," says Anna Bager, who heads the Mobile Marketing Center of Excellence of the IAB.The big trade group for digital pubishers is also working on mobile video standards, Bager states in this video interview with Beet.TVThe IAB is running a one-day conference on mobile advertising in New York on Monday, July 18.Andy PlesserCollected in reelseo's videos Jul 14, 2011 -
Skype Launches Video Chat for Android Devices
LONDON (via Skype Video) Skype has released an Android App for two-way video calling and SMS messaging. The App is available on selected handsets.This morning, we inteviewed Skype's Mark Douglas in London via Skype Video about the new offering.Andy PlesserCollected in reelseo's videos Jun 30, 2011 -
ABC News Teams with Vook for Multimedia Products for iPad, Android, Nook
ABC News is producing a multimedia offering of text and video reporting in the form of a video book, or "vook" for the Apple iOS devices, Android and Nook Color. ABC is working with the Emeryville, California based company Vook to create the publications around major news events including the capture of Osama Bin Laden and England's Royal Wedding.Last week, we spoke with Vook's head of product Matthew Kavnar about the collaboration with ABC News and Vook's production platform which he says is simple to use,Collected in reelseo's videos Jun 23, 2011 -
Panache Has New Interactive Ads in HTTP Live Streaming (HLS)
Los Angeles-based Panache has introduced a technology to allow publishers to insert interactive advertising into live streaming on multiple devices including Apple iOS and Android devices. We spoke last week at the Elevate conference where the company made the product announcement.Collected in reelseo's videos Jun 7, 2011 -
Auditude Managing Digital Video Rights for DailyMotion and Major League Baseball
Auditude, the Palo Alto-based provide of IP video advertising services, is deepening its relationship with DailyMotion, the enormous Paris-based video site and with New York-based Major League Baseball.Last week, the company announced the launch of Connect 2.0 , a service which will provide Dailymotion and other customers with video insertion and content rights management across multiple platforms.Last week, the company announced a deeper relationship with MLB.com to provide ad management for video on demanCollected in reelseo's videos Jun 7, 2011 -
Advertising Rates for Online Video are Skyrocketing, 125 Percent for Premium Video, Adapt.tv Reports
Adap.tv , the enormous online video ad marketplace, reports that the amount that advertisers pay for one thousand impressions (CMP) has rising an extraodinary 125 percent for premium content, year over year, says Amir Ashkinazi, CEO in this interview with Beet.TVHe says that while lower-end videos haven't risen as sharply, the average increase for all videos on his company's network is 78 percent.Before founding Adap.tv in 2006, he was founder and CTO of Shopping.com which was later bought by eBay.We intervCollected in reelseo's videos Jun 7, 2011 -
Industry's Biggest Online Video Ad Network Becomes Tremor Video
The leading online video ad nework*, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering,Collected in reelseo's videos Jun 1, 2011 -
AdKeeper Readies "Button" for 25 Percent of the World's Display Ads -- Video Ads Next
AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its buttons on 27 percent of the world's display inventory says founder and CEO Scott Kurnit in this interview with Beet.TVIn addition to display ads, the platform allows users to save video ads as well, Kurnit says in this interview.The company will soon come out Beta, he says and expects ths "keep" button will appear on 100 percent of the worlds display and video ad inventory.Collected in reelseo's videos May 31, 2011
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ReelSEO Google admits one of its biggest problems is helping people discover videos on YouTube. It's addressing this problem and looks to Pinterest for inspiration since it has a great system for bringing the best content to the surface through human curation.
Apr 24, 2012