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ReelSEO is dedicated to video SEO and online video marketing. As search engine marketing professionals, we can see the benefits of search engine optimization for online video. We share all we can about the world of online video search, video sharing, and video marketing
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Social TV Buzz Doubles Year over Year; New Program Guide Weaves in Real-Time Buzz
The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity for shows, news and live events, such as how Facebook is a more popular social venue for animated shows than Twitter.Collected in reelseo's videos Mar 20, 2012 -
Online Video Gold Rush as Vendors Race to Roll Out New Video Features
As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media company Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad technology firm Adap.tv have all introduced new features in recent weeks and months.Collected in reelseo's videos Mar 6, 2012 -
How to Build a Loyal Video Audience - Making Your Videos Popular
So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn’t.Collected in reelseo's videos Feb 22, 2012 -
Cord Cutting: Truth or Lie?
More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year.Collected in reelseo's videos Feb 15, 2012 -
How to Integrate Online Video and TV Ads
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions.Collected in reelseo's videos Jan 30, 2012 -
The Easter Bunny Hates You Rises Again!
Remember that epic viral video hit The Easter Bunny Hates You? Well, it's one of the best ever and now the creators of that video -- Black 20 -- have paired up with Fox Television Studios' new digital shop 15 Gigs in a development deal.Collected in reelseo's videos Jan 24, 2012 -
CES 2012 Outlook: Connected TVs
The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partnerships, as these smart sets accounted for 52 million sets sold last year.Collected in reelseo's videos Jan 10, 2012 -
How to be like Gary V while you're working for The Man
Even if you love your corporate job, you should build your personal brand. That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author.Collected in reelseo's videos Jan 5, 2012 -
How to be like Gary V while you're working for The Man
Even if you love your corporate job, you should build your personal brand. That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author.Collected in reelseo's videos Jan 4, 2012 -
Top Ad Execs' Tips on Online Video Ad Dollars
When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership. At last week's 4A's conference in San Francisco that drew top brass at ad agencies and brands, Daisy Whitney caught up with MediaVest's President Donna Speciale, Starcom USA CEO Lisa Donohue and 4A's Managing Director Harold Geller.Collected in reelseo's videos Dec 20, 2011 -
Comic Books - The New Frontier for iPads and eReaders
The comic business is estimated to be a $1 billion business annually but it's one of the few media forms that hasn't yet fully transitioned to the digital world. That may change with the coming influx of Apple iPads and sexy new eReaders, as Daisy Whitney reports in this week's New Media Minute.Collected in reelseo's videos Dec 20, 2011 -
How to make the jump from the Web to the Tube
Remember when I told you the future of TV was international? Now we're seeing even more evidence of that trend because the popular Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step for Web producers looking to graduate to the TV set.Collected in reelseo's videos Dec 20, 2011 -
The Future of TV is International: Report from NATPE
International expansion is going to be vital to the growth of the cable and network TV business over the next several years, according to Daisy Whitney’s New Media Minute report from the NATPE conference in Las Vegas. She interviewed Discovery Communications CEO David Zaslav who talked about the opportunities in markets like India, Russia and Romania and explained why TV companies should focus resources there.Collected in reelseo's videos Dec 20, 2011 -
Why Rent When You Can Own an Audience?
Why rent an audience when you can buy your own? That's the new philosophy of marketers who are spending money this year to build out a social networking presence through "earned" media rather than paid media, reports Daisy Whitney.Collected in reelseo's videos Dec 20, 2011 -
And the winner is...
Last year I picked five companies to watch in 2009 -- Kaltura, My Damn Channel, Quantcast, 5min and Boxee. They all had good years and made news, but only one can be the winner of the first ever New Media Minute Award of Excellence.Collected in reelseo's videos Dec 20, 2011 -
The Easter Bunny Hates You Rises Again!
Remember that epic viral video hit The Easter Bunny Hates You? Well, it's one of the best ever and now the creators of that video -- Black 20 -- have paired up with Fox Television Studios' new digital shop 15 Gigs in a development deal.Collected in reelseo's videos Dec 20, 2011 -
How to be like Gary V while you're working for The Man
Even if you love your corporate job, you should build your personal brand. That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author.Collected in reelseo's videos Dec 20, 2011 -
How to Measure Online Video Engagement
Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video ads be targeted by content and demos, and how much time is spent per viewer per session.Collected in reelseo's videos Dec 20, 2011 -
iPad Business Use Grows; Car Dealer Triples Sales with iPad
iPads and tablets are popular for watching videos and playing Angry Birds, but they’re also gaining traction in the enterprise and in business to business uses. Here's a look at how hospitals, corporations, manufacturers and an independent auto dealer are using these new devices.Collected in reelseo's videos Dec 20, 2011 -
The Scoop on the $6 Billion Daily Deals Biz
The fast-growing deal-a-day business could become a $6 billion market by 2015, said BIA Kelsey. Companies from Facebook to Google to AT&T have joined in with existing players liker Groupon, Living Social and HomeRun, as well as hundreds of local media companies that are also now offering daily deals.Collected in reelseo's videos Dec 20, 2011
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ReelSEO The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity for shows, news and live events, such as how Facebook is a more popular social venue for animated shows than Twitter. Read More
Mar 20, 2012