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ReelSEO is dedicated to video SEO and online video marketing. As search engine marketing professionals, we can see the benefits of search engine optimization for online video. We share all we can about the world of online video search, video sharing, and video marketing
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Blip.tv Claims Higher Ad Completion Rates
Viewers of Blip.tv content complete the viewing of pre-roll video ads at a rate of 33 percent higher compared to industry norms, says Mike Hudack, CEO and co-founder in this interview with Beet.TV. He attributes the high completion rates to the involvement of viewers with the content.Collected in reelseo's videos Aug 24, 2011 -
Advertising on Hulu is Twice as Effective as Television, Kevin McGurn
Hulu, the entertainment portal which is also the biggest online video advertising platform, which served nearly one billion ads last month, provides double the return to advertisers, compared to television, says Kevin McGurn, VP of Sales for Hulu.In this interview with Beet.TV, he says that the ad load, meaning the advertising minutes within a long form television show, is half of television. He tells Beet.TV that Hulu is on track to reach $500 million in sales this year.McGurn was a panelist at yesterday'sCollected in reelseo's videos Aug 24, 2011 -
Vimeo has "Couch Mode" for the Big Screen TV and the iPad
Vimeo, the big video sharing site, known widely for its popularity among the creative community of videographers and filmmakers, has introduced a new functionality to its "couch mode."In this video, Ryan Hefner explains the new functionality which allows full screen experience on connected TV's and tablets including the iPad and Android devices.Andy PlesserDisclaimer: This video was produced for Beet.TV by the Vimeo staff.Collected in reelseo's videos Aug 11, 2011 -
DBG Has Turnkey Syndication Platform for Premium Content Creators
Earlier this month, the Direct Broadcasting Group (DBG) announced that it has introduced a syndication platform for small and large publishers to monetize their videos across multiple, related sites. This is an extension of DBG's current , broad-reaching syndication platform for its own stable of branded content.Collected in reelseo's videos Aug 11, 2011 -
TV Gets Social with TVGuide.com's New "Watchlist"
TVGuide.com, a comprehensive guide to broadcast, cable, web and downloadable video, claims 23 million monthly unique users, driven in large part by an effective social strategy and orginal editorial content, says Christy Tanner, General Manager, in this inteview with Beet.TVThis week the company expanded its social functionality with an expanded "Watchlist."Tanner says that while most viewers share their viewing picks with friends to be, well social, many share video tips as sort of campaign of support forCollected in reelseo's videos Aug 3, 2011 -
Apple's Final Cut 10 Troubled Intro "Has Made Eyeballs Turn" to Adobe's Premiere
SAN FRANCISCO -- With its update to the latest version of Final Cut, Apple has upset many users and has created an opportunity for Adobe's Premiere, according to Adam Mooney, Product Manager for Premiere in this interview with Beet.TVSays Mooney, Apple's Final Cut Pro 10 "has made eyeball turn to us." In this interview, he explains how how the company hopes to expand its user base by heavily discounting its software for Final Cut users, along with community support and training. It also hopes to pick up AviCollected in reelseo's videos Jul 23, 2011 -
IAC's Vimeo Launches Video Sharing Service for Businesses
Vimeo, the big video sharing site, known mostly for its global popularity as the video player of choice for the creative community, is launching today a commercial service for small businesses. The site, which had not permitted commerical content, is launching Vimeo Pro, an online video platform product which has an annual fee of $199 and provides 50 GB of storage and 250,000 annual streams.Collected in reelseo's videos Jul 21, 2011 -
IAC's Vimeo Claims 50 Million Unique Users Worldwide, Cites Big Growth in Europe
Vimeo, the video sharing site of choice for many independent content creators, has reached 50 million users worldwide up from 30 million a year ago, with big growth in Western Europe, says Dae Mellencamp, General Manager of the IAC unit in this interview with Beet.TV. While Vimeo has been popular the creative community for some time, the site's users have broadened, she says.Collected in reelseo's videos Jul 20, 2011 -
Breakthrough: UGC is Finally a Reality for Marketers with Eric Schmidt-backed VideoGenie
VideoGenie, a San Francisco-based video platform company, backed by Google's Eric Schmidt's venture fund along with others, has developed a solution for consumers to easily upload and share brief video clips on a company's site, about its goods and services.Getting consumers to upload relevant UGC to corporate sites or blogs has never been widely achieved, so this would appear to be a significant breakthrough. VideoGenie is generating UGC at scale, at low cost and high value.Collected in reelseo's videos Jul 20, 2011 -
The Secret of Success of UGC for Brands: Keep It Short
Brands that lean on customers to produce Web video testimonials are finding that a 15- to 20-second video hits the sweet spot.That’s what Justin Nassiri, CEO of the user-generated-content platform provider VideoGenie, told Beet.TV in an interview. “The average consumer is bombarded with over 3000 marketing messages a day and marketers are finding they need to adapt or become irrelevant," he said.That's where VideoGenie and customer testimonials come in.Collected in reelseo's videos Jul 20, 2011 -
Giant Video Ad Exchange Now Serving Premium Publishers, says adBrite CEO
adBrite, the biggest independent ad exchange for digital media, is directing as much as 1.5 billion video ad views per month, including an increasing number of ads seen on premium sites, says adBrite CEO Iggy Fanlo in this interview with Beet.TV.Fanlo gives an overview of the emerging value of exchanges in the online video industry.Meanwhile at TubeMogulThe Emeryville, California company known, as a video analytics firm, has launched a "private exchange" for "top media companies."Earlier this year, the compCollected in reelseo's videos Jul 12, 2011 -
Giant Video Ad Exchange Now Serving Premium Pubishers, says adBrite CEO
adBrite, the biggest independent ad exchange for digital media, is directing as much as 1.5 billion video ad views per month, including an increasing number of ads seen on premium sites, says adBrite CEO Iggy Fanlow in this interview with Beet.TVFanlow gives an overview of the emerging value of exchanges in the online video industry.Andy PlesserCollected in reelseo's videos Jun 30, 2011 -
TouchStorm's Howdini Unit Serving 70 Million Monthly "How to Videos"
Howdini, one of the biggest "how to" video players, is serving 70 million monthly views, says Alison Provost, CEO and founder of parent company TouchStorm. Starting out as producer of branded content, the site has become primarily a distributor of "how to" branded content for women.Collected in reelseo's videos Jun 29, 2011 -
LongTail Video Finds Growth as Ad Network, Launches Syndication Play with Aol
Longtail Video, the New York-based provide of online video services, widely known as the provider of the open source JW Player, is serving a half billion ads into the streams of its pubishing customers, says Dave Otten CEO in this interview with Beet.TVIn addition to building the ad network, which he says has grown 400 percent over the past 12 months, company is making syndicated content available to publishers who want video on their site. LongTail is pulling content from Aol/5Min and other sources, OttenCollected in reelseo's videos Jun 23, 2011 -
Online Video Guide Yidio Launches Personalized Twitter and Facebook TV Show Feeds
SAN FRANCISCO (Via Skype Video) -- Vidio, the online video guide which claims 10 million users, is launching today a personalized Twitter and Facebook feed for its users.Yesterday, we interviewed CEO Brandon Eatros about the new product and developments at the company. He says that the angel-backed company is profitable.Collected in reelseo's videos Jun 22, 2011 -
How the "World's Deepest Online Video Library" Drives Business for Sony, the BBC, The New York Times and the NCAA
As more video is being produced and consumed on the Web, the marketplace for file footage is becoming as a growing profit center for Hollywood studios, news organizations and sports leagues.Denver-based Thought Equity has some 400 media clients including most of the Hollywood studios, to news organizations including the BBC and the New York Times.We spoke recently with CEO Kevin Schaff about the company and the impact of Web consumpution and the recent digitalization of many hours of NCAA basketball footageCollected in reelseo's videos Jun 22, 2011 -
Live Video Coming to eCommerce Sites Soon
While nearly half of major ecommerce sites have some sort of video on their pages, very few have live video streaming, but that will change says Stuart Schultz who just launched a skincare ecommerce with both live and on demand clips.We spoke with him about the luanch of BeautyRX Skincare which uses video for both advice and product demonstration. The site running live, scheduled segment.Before launching the site, Schultz produced a regular video skincare show on Blip.tv called WatchDermTVdoC.For video on tCollected in reelseo's videos Jun 22, 2011 -
SAY Media is Building Vertical Networks with Content Acquisitions
SAY Media, is building its own "vertical networks" of original content, including fashion and pets through acquisitions of properties such as Dogster and buidling new content around fashion celebrity Jane Pratt.We spoke with Matt Rosenberg, VP for Solutions, about content creation and monetization of that content via SAY's advertising network.He says that more content acquisitions are planned.We also spoke about a recent study undertaken by the company which examines the impact of independent content creatoCollected in reelseo's videos Jun 16, 2011 -
Web Studio DECA Launches Video Ad Network for Woman
DECA, the Los Angeles-based producer of non-scripted, original Web video, has launched a video ad network to women's sites called HerChannel.For an update on the new effort, we spoke with Carl House, VP of Sales for DECA. We met him at the Digitas NewFront11 conference earlier this month.The company announced the video ad network last month.Collected in reelseo's videos Jun 15, 2011 -
Video Best Practices for Brands on Facebook
Video can help a brand stand out on Facebook and draw more fans. Beet.TV recently visited Facebook's offices in Palo Alto and asked Jennifer Kattula, head of agency marketing, how brands small and large can best use video on the social site.Collected in reelseo's videos Jun 13, 2011
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ReelSEO Viewers of Blip.tv content complete the viewing of pre-roll video ads at a rate of 33 percent higher compared to industry norms, says Mike Hudack, CEO and co-founder in this interview with Beet.TV. He attributes the high completion rates to the involvement of viewers with the content. Read More
Aug 24, 2011