ReelSEO Video Marketing Member since February 9, 2008

A number of vendors offer video publishing platforms, but the features and functionality—not to mention cost—vary widely. Some vendors focus their solutions on content management and monetization, while others are geared towards enabling syndication and interactive advertising campaigns. Adding to the confusion is the fact that different platform vendors have different metrics for billing, and costs rise as content owners become more successful.

For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. When will we reach that tipping point, and what direct cost and revenue impact will it have on the CDNs?

With the amazing consumer adoption of the iPhone and advanced smartphones, marketers today aren't just creating video for one screen-they are creating for up to four! What are best practices in the marketing and PR video for multiplatform delivery, and how can marketers make the most of the rapidly expanding mobile market? Case studies featuring best practices will be featured alongside new campaigns that throw the traditional marketing playbook out!

An intro to Make Internet TV

Google recently switched on the tubes behind Google Video Chat. Mark Robertson and I had a chance to test it out and here are my thoughts on it. The video and audio chats require that you have the Google Talk Plugin v1.0.2.0 installed. Unfortunately, it is limited in operating systems and browsers that it is compatible with. It currently supports Firefox 2.0+, IE 6.0+, Safari 3.0+ and of course Google Chrome. While it states on the help page that Firefox is available for Linux, the Google Talk plugin in fac

As somewhat of a surprise to users, video sharing giant Youtube announced yesterday on their blog that they decided to upgrade the previous player to a new wide-aspect 16:9 ratio video player as the default player on Youtube.  Finally Youtube is joining the ranks of those that have had wide aspect ratio players for some time like Hulu, Blip, Vimeo, and countless others.
According to the announcement, Youtube released this new player in order to users with a “…cleaner, more powerful viewing experience.�

Most beginners treat video search engine optimization as just submitting clips to YouTube and other video sharing sites. However, real video SEO is especially about optimizing video content on a website that YOU control and manage. Watch, listen and learn from ReelSEO’s Grant Crowell on the advantages of how optimizing your web design with video content has over YouTube, and the bigger boost you’ll get in search engine results, traffic, engagement, conversions and overall overall customer experience.

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Boy was I happy to find out about this….  If you remember our Online Video Predictions for 2008 post from last year, our first was…
“1) HD High-definition Video - I expect Youtube and others to follow suite with the sites that already support High Definition content.”

According to Wired.com, Youtube is currently testing out high-quality 1280×720 (720p) video playback.  There is a simple hack to see this in action, and…  it is the same hack that we posted about earlier in the year to test out

Google, in its Analytics Blog, just showed a way to begin tracking user interaction via their Analytics web metrics program.
While there have been homemade systems in the past to accomplish this, Google just now developed, with some third party help including Adobe, and displayed some new ways to do it at the Adobe Developer’s Conference.
Matthew McNeely, VP of Engineering at Sprout, showed how they had begun to implement Google Analytics tracking on certain pieces of Flash they have on a model site for t

I found a great presentation yesterday about viral video marketing on slideshare and thought I would share it with you all.  Title is “Give Me a Viral Video” and it was given by Josh Warner, the President of Feed Company at Womma in Las Vegas.




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Internet Video Topics: video SEO, viral, video marketing

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Ok, so he isn’t President just yet, but that hasn’t stopped US president-elect Barack Obama from making great decisions.  Obama has already altered the Democrats’ national weekly address and has released it as an online video, search engine optimized and all.
It seems that either Obama’s team either knows what they are doing with online video (IE, has been reading ReelSEO.com ;-) or they just got lucky…   Not only are they releasing these the videos on YouTube, AOL, MSN, but they are also makin

ReelSEO.com is a proud media sponsor of the Kelsey Group’s Interactive Local Media 2008 conference happening this week, Nov. 19th-21st at the Hyatt Regency in Santa Clara, California.
While the conference doesn’t focus completely on search engine optimization or internet video, it does have some interesting sessions that pertain to local online video and video marketing for small and medium sized businesses (SMBs).  In fact, recent findings from The Kelsey Group’s Local Commerce Monitor study reveal

EveryZing's ezSEO hosted solution delivers the Inter...

Kit Thambiratnam of Microsoft Research in Asia demonstrates a new search technique being developed for internet video to the living room - all driven by speech recognition.

Pretty Cool, Eh?
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Internet Video Topics: recognition technologies, research, video search

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