Rene Leger

Member since October 17, 2009

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Recent Activity

Experiential Involvement: Wow
In order to prove the Fun Theory (sounds good already) , Volkswagen wanted to see if they could get people to use the stairs instead an escalator at the Odenplan subway station in Stockholm.  You just really have to watch as the just watching this experience makes you want to buy a ticket to stockholm.

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Leave it Behind The Beaver by The Chesterfields
A blend of hygiene, vanity and classic 50's sitcom humor with a strange twist.
GIRLS LOVE DOGS by The Chesterfields
Are they men or are the dogs? The distinction is hard. We love them both no matter what.
You Down With The GOP
Wot Up???  What the f%@k! Reminds me of WotNext vs Commbank , ask me about that story another time.  Digital strategy and execution both going wrong vs right, very wrong in this case for the GOP. John Stewart says it all.  Digital is changing the world at the Geo political level, look at Earth Hour (another good story to tell) and [...]
Jesus is my Boyfriend by The Chesterfields
No matter how good of a person you are, there are still those days where you're just lazy, immature and play video games. You still need your ...
Selling Experience: 1 to 1
Ever wanted a Ducati?  How about a new 1098 and the Tuscany countryside for a quick spin?  No idea what I am talking about? Well watch this and if you know someone who likes motorcycles they will love this.



A great sell for the Brand. No one got hurt.  An example where the marketing is built into the product, just give people the tools to spread the love. I'm lovin it! and what I am sure of is this. More than a few people will want to experience that first hand and will be visiting showroom floors around the world. Brand experience promised and delivered if you ever get the chance to ride one and as imparted by this advocate.  Ducati 1098 mmmm.....
Google does it again!
Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more about the Wave that will change eveything again! My economic tip, buy Google stocks!


What is a wave?
A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.

A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.

A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.

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