rsodhi

Just watched the demonstration of the new Google Wave. Very impressive product that I can’t wait to try out! Does someone out there have an invite they can send me? It takes the best features of online communication – social media, instant messaging, and email – and integrates them into a seamless stream of communication [...]

Host of Tech Talk Expert on Global TV News and show organizer, Lindsay Smith asked me to join her advisory board this year to help with the latest edition of the Massive Tech Show to be held in April 2010. The event has lost some steam over the past couple of years and is looking [...]

Proud to be Canadian. Even more so after seeing hometown hero and NBA superstar, Steve Nash pitch Vitaminwater in this hilarious infomercial spoof. It appears Steve is spreading his wings and positioning himself for a career in television. He did an even funnier bit recently on David Letterman, and I’ve learned that the new SHAQ [...]

PEER 1 10 Year Anniversary Tattoo’s from Charnell Pugsley on Vimeo.
Today at PEER 1 and ServerBeach, we are celebrating 10 years in business. It’s a blast right now! Our staff of 360 in 12 offices around the world have been divided into two teams: Orange and Lime. We’ve got games going on over the next [...]

One of the best and funniest explanations of what social media is in the slideshow below. If you’re not quite sure still what this umbrella term means or what impact it can have on your business, then do yourself a favor, and watch. Thanks for sharing Lance!

Too funny. And a little too true.

Today, my marketing team officially unveils PEER 1’s new branding campaign where we ask the question, “Is your business ready for a million hits?” and introduce PEER 1’s new tagline “Fully scalable hosting solutions” that will appear below the PEER 1 logo. The tagline speaks to PEER 1’s position in the marketplace as a full solution IT hosting provider offering businesses the choice or combination of Managed Hosting, Dedicated Hosting (through our ServerBeach division), Co-location services, and in the near future, Cloud Computing. It also captures my company’s core value proposition of delivering “scalability”, or our ability to grow with our customer’s online hosting demands; conversely, our ability to scale down when less hosting horsepower is required.
The campaign also speaks to PEER 1’s extensive geographical footprint - 15 data centers and 21 network PoPs across North America and Europe - and our reputable high performance SuperNetwork™. At PEER 1, we’re confident that we deliver the most scalable IT hosting environment for startups and SMBs ready to explode online, as well as enterprises looking to scale their current needs. Clients like Club Penguin, YouTube, and PlentyofFish all began as relative unknowns that quickly turned into mega Internet sensations with PEER 1 and ServerBeach there all the way. Through this campaign, we want to let every IT professional and business operator know that we can do the same for them.
The campaign is largely comprised of online banner advertisements and three 30-second commercials shown above that take a cheeky approach towards individuals who experience a sudden increase in online traffic or “hits”. Let me know what you think. If you like them, please help me spread the message - link, embed, tweet, blog, and share anywhere and everywhere on the net. Cheers!

Here is the follow up ad (long version) to the first Gates Seinfeld Microsoft ad. Techcrunch isn’t impressed, and based on the comments I’ve received regarding the first ad, not many of you will be either. I found this one very much like a Seinfeld episode, so I enjoy the humor, but I do have to say that it isn’t getting to the point fast enough. This holds true with the shorter tv ad versions that I’ve seen.

Now it’s all beginning to make sense. The Gates Seinfeld ads were just a teaser to get people buzzing with its quirky humor and purposeful lack of Microsoft-related content. Negative or positive, it did. Create an environment of high awareness for the brand, then launch the real campaign as people are curious and thirsty to find out what’s next. Well, what’s next is “I’m a PC” ad campaign that embraces Apple’s negative reference to Microsoft in its campaign, and turns it around to show that PC users aren’t the sterotype depicted in the Apple campaign. Instead, they are people of all walks of life, from teachers to architects, artists to programmers, celebrities to ultimate fighters. I’m impressed. From this first set of commercials, I think the ad agency Crispin Porter + Bogusky is on to something. Regular PC users can also go to the Microsoft website and upload a video or picture of themselves, which will be profiled on the site, can be shared with others, and could be featured in future Microsoft ads as well as appear on the big screen in New York’s Time Square. It’s an audacious campaign and one that will be very hard to ignore.Check out the article in the New York Times that details the Microsoft campaign.

ServerBeach says good bye (and good riddance) to YouTube as a customer in their own special way.

PEER 1 Growing Pains Episode 3 - '100% Downtime'. Janet is at Todd's bedside in the hospital while he lies in a coma. She speaks to him and he appears to be responding, until things get unplugged.

PEER 1 Growing Pains Episode 2 - 'A Walk in The Park.' Some time after being tossed out of the house, Todd and Janet try to mend fences over a nice walk in the park. All seems well and the moment feels right, or so Todd thinks.

PEER 1 Growing Pains Episode 1 - 'Daddy's Little Girl.' Hilarious video series about web hosting. Episode 1 'Daddy's Little Girl' finds Todd brings home a surprise for Janet. "This is going to grow into something beautiful," exclaims Todd. He's right. Well, sort of.

Google adsense millionaire, Markus Frind of the no. 1 free dating site PlentyofFish.com explains how he started his popular web site that attracts 1.4 million visitors daily. Now the largest dating site in the world.

Google adsense millionaire, Markus Frind of the no. 1 free dating site PlentyofFish.com explains how he started his popular web site that attracts over 1 million visitors daily and is now the no.1 dating site in the world.