Many small cake businesses ask us about the propriety of giving out a non-business phone number to their clients. For example, “Is it OK to give customers your cell phone or even home phone number.”  Those businesses who operate in a rented commercial kitchen or from home need to be accessible and professional.  Some opt [...]

I have posted several tutorial videos from many well know and soon to be well know cake artists and entrepreneurs. What I love about this video in particular is that in addition to simply being useful, Edna also begins and ends the video promoting her business. For many of us looking at this video it might look like great advice and support for OUR cake decorating. In fact, YouTube, Flickr, Vimeo, and other “how-to” venues can be a great tool for demonstrating your command of the cake decorating skills.
As I watched Edna work, I wasn’t just admiring her technique, I was wanting one of her cakes! Her videos are helping others while at the same time setting her up as a subject matter expert. Whether they’re fellow cake artists, future customers or television producers, YouTube is increasingly where consumers are looking for talent.

tonedna1 on YouTube

Check out this video from the Washington Post. Note the customer interviews — they keep coming back for different reasons - a special occasion, to reward themselves, to see new flavors…these are all strategies you should be incorporating in your cake or cupcake business marketing…

Check out this video from the Washington Post. Note the customer interviews — they keep coming back for different reasons - a special occasion, to reward themselves, to see new flavors…these are all strategies you should be incorporating in your cake or cupcake business marketing…

Baker Sylvia Weinstock demonstrates how to make the perfect chocolate cake.

If you are running a wedding cake business, you should think about what the customer is looking for and thinking about. This video represents the kind of information that brides are getting when searching for a cake decorator.

Wedding cake designer Shinmin Li started baking wedding cakes after training in fine art. It’s not that jarring of a change, if you think about it. Li owns I Dream of Cake in San Francisco, and spends her time obsessing over cake consistency, design details, and whether her clients will eat the finished product.

Say it with Cupcakes! Chef Alison McLoughlin of The Culinary Institute of America has a great suggestion: create a beautiful “bouquet” of floral cupcakes for any festive celebration.

Get the recipe

If you’re like me, you love watching the process of cake making — especially when it’s condensed down into a few minutes. This video from the folks at chocolatetelevision.com is mesmerizing. Navigate over to their site where, as they say,”television never tasted so good.”

If you’ve ever wanted to learn how to decorate with fondant but were afraid of how difficult it looks, check out this video from the instructors at Planet Cake.

David Overton, The Cheesecake Factory CEO, talks about The Cheesecake Factory’s 30th anniversary, how they got started and how business is doing.

Beverly Roger’s started her cake business in her kitchen but it has grown. Her cakes will soon be sold at HEB stores.

Do you think this real?

Lolo over at VeganYumYum.Com (voted Best Food Blog of 2007) has a great idea for cupcake or cake decorations made from marzipan. She was featured on the Martha Stewart show on February 25, 2008. Again we see how critical the use of the internet and social tools like flickr and youtube are in reaching wider audiences.

Not only are the cupcakes beautiful, but the photography is awesome and immediately draws you in. I love the thoughtful detail in ideas like this.
Lolo posted the vi...

Whats fashionable in wedding cake design

A very clever cake was made by the folks at http://apieceofcake.typepad.com

So being a fellow nerd, I thought it would be fun to make a montage of photos set to Ozma's version of the traditional Russian song used in Tetris, KOROBEINIKI.

Katie checks out some scrumptious looking cakes at the National Wedding Show for www.bridalwave.tv

WEDDING CAKES

More wedding cakes added and names for cakes