Get ideas out quick instead of trying to perfect them in your head. Because having 3 shit ideas down and out, is still 3 times the experience than somebody who doesn't act.

"If you're not prepared to be wrong, you will never come up with anything original."

A lot of what Seth Goden says makes sense in the world we live in today. Conventional ways of reaching to people do not work anymore. Like Zappos.com or youtube, the new way of advertising is through recommendation from someone you know, as opposed to being over stimulated in public space by annoying ads that you would ignore.