Before we break for Christmas here’s an amusing viral video Christmas Card from the Rebel Viral Team. I think this is the best agency Christmas Card I’ve seen since AKQA’s impressive effort last year. Very funny.
Happy Christmas everyone and thanks for following the blog this year.
Richard

Tattooing a brand logo on your torso always used to be held up as the ultimate demonstration of brand allegiance.  In fact, Harley Davidson have been dining out on that story for years and even YouTube has now got its die-hard tattoo fanatics.

But according to the Daily Telegraph last week, there’s an even more inventive [...]

Rory Sutherland (Vice Chairman at Ogilvy UK) is well known for his entertaining and insightful oratory skills and this recent TED talk is no exception.  The essence of the talk is based on the belief that it’s generally easier and probably more cost effective to change perceptions and intangeable value than to physically change reality [...]

We all know that the growth in  web 2.0 has helped to shift power away from brands towards consumers but nothing demonstrates this more clearly than when you see customers using this platform to vent their anger and frustrations.  Whereas in the good old days we’d have to brave the elements and take to the [...]

Russel Davies explains our innate desire for playfulness. He concludes with this video he put together of a playful game. It looks fantastic. I want one!

3D digital projection by Volvo, produced by Saatchi and Saatchi and NuFormer

I believe this funny video is in response to Toyota asking a number of agencies to pitch for their business by implementing live social media campaigns for $15k each. Quite a risky strategy as all pitches will rely on genuine social interactions from the public. Social media isn't an experiment to play around with, it's about building long term relationships and communities.

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I’ve heard of branded sheep before but branded flies must go down as one of the craziest, most inventive ambient stunts I’ve heard in a while. But this is exactly what a German book company called Eichborn did at the recent 2009 Frankfurt Book Fair – they attached little banners to a number of [...]

Fun demonstration of what you can do with Google Wave.

Take your car for a spin with just your iphone.

We all know that in order to survive brands need to constantly adapt to different environments, whether that’s due to the changing media landscape, competitive activity, macro trends,  consumer demographics and behaviours or, dare i say it, evolving ‘market conditions’.   This short video clip of a train going through Bangkok market is a wonderful [...]

Spoof briefing

Combining people and technology is a popular trend at the moment

New configurator by audi using Microsoft Surface technology. Impressive stuff!

Entertaining analogy about the relationship between advertisers and consumers have changed!

I’m not sure anyone genuinely believes social media is a fad but it still surprises me how much resistance there is to integrating social media within core marketing comms strategies.  One of my clients recently joked, “if Richard mentions social media to me one more time I want someone to chop [...]