http://www.ted.com Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be...

A big thank you to DElyMyth for capturing this at the #140conf - This is the twitter and brand panel feautring me (@jamespoulter) @kodakCB, @msamayoa, @mikemath and @KelloggsUK

Thanks again to all the panelists. You were legends. I'll be writing up my thoughts in due course - still digesting!

Social search… interesting development. Or is it.  Google have been including social web results in search results for a number of months now. Google’s next development seems (as explained in the above slightly creepy and uber conservative video – count the amount of mentions of security related words) is to use the content from the [...]

Some shots from my wanderings around the Capital of the USA, whilst over visiting the Ogilvy 360 Digital Influence team in DC. (@ogilvypr) Let me know what you think @jamespoulter on twitter.

Thanks to BrokenLittleBoy for bringin this to my attention and the people at the Wand Agency for making it!

Genius

Persil recently conducted some research which showed kids are becoming increasingly more aware about issues of the environment than their parents. They are now running a nationwide search to harness this pester power, with a slightly better reward than a half eaten box of bran-flakes, in the shape of a £3000 Eco-Home Makeover - not too shabby!

Future Focus comes to you from Dublin, Ireland today, for the fourth of our business conferences, hosted by the Telegraph Business Club, in association with IBM. Before our speakers take to the stage, we caught up with some of our Irish delegates, to discuss their perspectives on technology and communications. We also hear from [...]

As many of you will know I am out all over the country with the team from Ogilvy, IBM and George P Johnson touring the Future Focus Business Events, run by IBM and The Telegraph Business Club.
Myself and the Ogilvy team are producing a series of vlogs about the event, which can all be found [...]

A little video treat from my colleague over in the Asia-Pacific team at ogilvy - Mr Thomas Crampton (www.thomascrampton.com).

Australia has really ramped up a gear when it comes to online promotion - as Nick Baker explains here. Utilising Twitter, Facebook, even an all star cast movie (aka - Australia). They have also taken a rather alternative approac when it comes to blogger relations, by invinviting out the blogger "The Sartorialist” out to Australia rather than a journalist or travel-related blogger.

It's amazing to hear people like Dr James Bellini talk about their view of the future.

I shot this video a couple of weeks ago with James as a second in the series for the Future Focus events (blog @ http://www.futurefocusblog.com) taking place this June in Lonodn. In this video Dr Bellini takes us through some of the thoughts he will be sharing at the conferences, about his view of the future, and social networking, technology and other new communications tools are shaping the way that we will work in the

I had the pleasure of filming an interview with ex-dragons den, current investor at large – Richard Farleigh. A man who has made his millions through taking risks in the post-dot-com-fallout and has worked with hundred of companies to drive business success.

This video was filmed as part of the wider work we are doing at [...]