In rounding out the Streaming Media West 2009 Red Carpet interviews, Peter Cervieri sits down with the man behind Brightcove, CEO and Chairman, Jeremy Allaire. Earlier that week, Brightcove released a major upgrade to its online video platform with Brightcove 4, and an entry-level version, Brightcove Express, priced for a broad market at $99. Jeremy also delivered the keynote address, Setting the Stage for 2010 and the Future of Online Video, at the Online Video Platform Summit. In addition, Brightcove won a Streaming Media Readers' Choice Award as the best premium online video platform by the readers of Streaming Media magazine. Peter and Jeremy talk about the state of online video as a business, and how the management and delivery of video has evolved with their platform. I spoke with Jeremy on this subject in a CEO Conversations post from last month, and he described the growth as virtually every professional organization - from SMBs (small medium-sized businesses) to major corporations or media publishers - are investing in their web sites and are starting to realize that video is one of the most effective mediums for their marketing and communication and education objectives. Grant Crowell of ReelSEO also caught up with Jeremy at Streaming Media West about his vision that “video would become as ubiquitous and pervasive as text on the web" and he had this to say,"What we’ve seen happening over the last year is this incredible growth in the number of organizations and corporations, of all types, of all industries, of all sectors of societies, embracing video to enhance what they are doing on the web. I think it really reflects that the fact that end users on the Internet in this broadband age, in the online video era, expect that kind of content and respond really well to it."See the full post here: Jeremy Allaire of BrightCove – Video will be Ubiquitous Brightcove thinks about online video as a very horizontal technology, it's an incredibly diverse con

In this Streaming Media West 2009 Red Carpet Interview, Peter Cervieri talks Peter Csathy, President and CEO of Sorenson Media. Sorenson Media has a long history as an encoding solution that powered the early development of online video in Quicktime and Flash. Peter Csathy took the reins of the 14-year old video encoding and compression company turned video delivery network earlier this year. 2009 saw the successful launch of Sorenson 360, and the release of a major upgrade to Sorenson Squeeze 6 last month, which garnered the 2009 Streaming Media magazine Readers’ Choice Award for Encoding Software under $1,000 for the third year in a row. Peter also spoke at the Online Video Platform Summit on the Redefining Monetization panel session, which I had a lot of fun moderating. I've also spoke Peter on several occasions this past year and recently featured him in two-part post, CEO Conversations: Peter Csathy. He blogs regularly on his own personal blog about the digital media industry at Digital Media Update. See my post, Online Video Platform Summit - Sorenson Media to Showcase Squeeze 6 and Sorenson 360 Video Delivery Network for more on their integrated video workflow and delivery solution. Peter Cervieri just posted his write up on Sorenson Media in his post, ScribeMedia.Org: Sorenson’s Online Video Platform. As a long-time Squeeze user, he provides a great overview of his production workflow with actual screen shots of the interview while encoding. Peter says that combined workflow of Squeeze with Sorenson 360 might just convert him into a full-time customer of their online video platform. The automatic publishing and notification features in particular really help ease the "pain points" for video professionals like him. The Q&A that follows was conducted with Peter Csathy for the Online Video Platform Summit panel session. He discusses his unique perspective on the topic of monetization of online video. The title of this panel is Redefining Monetization.

Tim Siglin admits that drop off rate for readers his very high when you mention metadata. But in his recent Streamingmedia.com article, Metadata: What You Need to Know (And Why You Need to Know It), he pointed out two very important reasons we should care about metadata, that is, money and future growth. In this Streaming Media West 2009 Red Carpet interview, Peter Cervieri helps bring out the inner geek in Tim Siglin, to discuss the current state of metdata and how to make it sexy. Tim Siglin is a contributing editor for StreamingMedia.com. He serves as Chairman of Braintrust Digital, a digital media production company, and is a co-founder of the go-to-market consulting firm, Transitions, Inc. He has been involved full-time with strategic consulting and integration in the visual communications and digital media fields for over fifteen years. Tim also moderated two Online Video Platform Summit panel sessions, SEO Panel - Optimizing Video Search and Discoverability and the Interactive Video Panel - Building Value With Real Interactivity. Tim noted that one of the inherent problems that we've had within the video industry, is the loss of metadata throughout the production process. Camera equipment and editing systems create metadata, which is in an "island" unto itself and doesn't transfer to the master tape or DVD. The industry is well aware of this issue but has yet to address it in full, but that's changing slowly. Tim's article does a deep dive into the space to see how the problem is being addressed. Online video offers a greater opportunity to retain rich metadata, which helps with search and discovery. Publishers are seeing the value of metadata because it makes their content more searchable and monetizable. In this interview, Tim provides an industry snapshot on current end-to-end solutions like Adobe Story, offered as an online service, which Tim says,"Adobe Story takes a holistic view on script development as one of the keys to production and postproducti

In this 2009 Streaming Media West 2009 Red Carpet interview Peter Cervieri sits down with Tom Wilde, CEO of RAMP, the company formerly known as EveryZing, the industry’s leading "Content Optimization" platform for media publishers. Tom also spoke at the Online Video Platform Summit on the SEO Panel - Optimizing Video Search and Discoverability and is a recognized leader in the field of Internet search and online advertising. His newly rebranded company made the announcement at Streaming Media West with a new name, new and improved tools for video search and discovery, and new focus. The new platform is divided into four core solutions: RAMP:workflow, RAMP:discovery, RAMP:engagement, and RAMP:monetize and is designed to help media publishers expand video search and discovery and ramp up engagement monetization of all types of web content though "content optimization." RAMP has an interesting history in that it's portfolio of technologies spun out of a company called BBN Technologies, one of the world’s foremost research organizations at more than $100M government funded research in speech to text and natural language processing technologies and search for the Department of Defense; primarily for phone calls and broadcast television mediums. When the company was acquired by venture capitalists they decided to spin out some of the technology which was over 20 years of R&D and included 20 patents that his company acquired. Some of the problems that the government was trying to solve was speaker, topic and format independent technology which is very similar requirements to that of big media companies. RAMP began as Podzinger, a podcast search engine, and started trying to figure out how to create rich metadata from audio and video files. They moved to a B2B platform solution soon after and worked on the problem of making audio and video podcasts more discoverable. Tom identifies the challenge if video discoverability as one of the key emerging problems of the web.

In this Streaming Media West 2009 Red Carpet Interview, Peter Cervieri talks with Teg Grenager, Vice President of Product & Marketing, and Co-Founder of Adap.tv about online video advertising and monetization. Teg guides the product vision, roadmap, architecture, and user experience for their flagship product, OneSource, a comprehensive video ad monetization platform. OneSource helps more than 300 publishers globally manage and serve their own ads, or tap into premium global ad networks. Just last month, OneSource became the first dedicated video ad serving platform to earn ad measurement certification by the Interactive Advertising Bureau (IAB). What that means is that OneSource accurately captures impressions and clicks as defined by the IAB. The IAB is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. Compliance with the strict IAB ad measurement guidelines enables brand advertisers, agencies, and publishers to fully trust the accuracy of the reports they receive when trafficking their ads through OneSource. With the IAB accreditation, Adap.tv's OneSource joins the ranks of other leading display ad servers such as DoubleClick’s DART, Atlas AdManager, and Yahoo! APT. According to the IAB, in the first half of 2009, online video ad spending increased by 38% to hit $477 Million. While forecasts vary, the industry is slowly maturing and eMarketer predicts that online video ad spending will continue to increase by 40.4% in 2010. More standardization of ad unit display and measurement should also be expected. Earlier in the year Adap.tv announced a partnership program with a number of the leading online video platforms Brightcove, thePlatform™, Livestream, VMIX, Twistage, Kaltura and others. Teg says that while all the OVPs have some form of ad serving capability, it's enough to run a business, but in combination with OneSource it makes it extremely easy for their custo

In this Streaming Media West 2009 Red Carpet interview Peter Cervieri talks with Brian Shin, Founder and CEO of Visible Measures, a media measurement firm that provides independent third party measurement solutions for Internet video publishers and advertisers. Visible Measures specializes in measuring the consumption and viral distribution of Internet video. According to Brian, their patented technology platform integrates within existing video players to measure audience video engagement through a combination of how users interact with Internet content; the amount of interaction they have; and the viewing time independent of where that video content is, either on your sites, partners or blogger sites. Every interaction with the video content from each play, pause, rewind, fast-forward, share, embed and true reach is exposed for analysis. This helps online video publishers know if they're growing their audiences and helps video advertisers understand whether or not their brand messages are actually being delivered to their target audiences. Brian also spoke at the Online Video Platform Summit on the Analytics Panel - Measuring Success and discussed the importance of true reach and video engagement. In a recent post on ScribeMedia.Org, Peter Cervieri summarized some of Ben's key points on video monetization through advertising, audience engagement and reach. Peter says,"Reach is a metric that makes sense to advertisers. In this respect, Visible Measures tries to give brands a sense of what they call True Reach™. For example, when a movie studio is building up to a movie launch, there are multiple types of video that connect the brand to consumers that affect reach, frequency and impact. paid media (buying an ad on a site such as Yahoo, ESPN, NBC, CNN.com)owned media (promotional video content uploaded by a brand or its agency to drive traffic and audiences to some destination controlled by the brand)earned media (social video and viral video - consumers embeddi

In this Streaming Media West 2009 interview Peter Cervieri talks with Ben Weinberger, CEO and Co-founder of Digitalsmiths, the leading indexing and analysis company that creates advanced time-based metadata and publishing solutions for clients like Warner Bros., Telepictures and TMZ.com. Ben also spoke at the Online Video Platform Summit on the Analytics Panel - Measuring Success about how do you collect all of your audience data and metrics, what do you with it and how do you effectively monetize your video. Digitalsmiths just announced yesterday, the newest version of its flagship product, VideoSense® 2.5. The new version adds enhanced video intelligence and monetization tools including: direct asset upload, advanced clip creation, YouTube integration and a new reporting dashboard for analytics. Digitalsmiths focuses exclusively on Tier 1 content (TV Shows, movies and sports for Hollywood studios, broadcasters, distributors and publishers) using a variety of computer vision, speech algorithm, facial recognition, scene classification and object identification to build a unique and deep metadata framework. Digitalsmiths was founded while Ben was still in college at Southern Illinois University and was originally a Web design company. In 2002, they began indexing TV show content for TV studio clients, for example, reporting on how things like how many times Kramer mentioned Cuban cigars on "Seinfeld" or where certain scenes took place, at Jerry's apartment or the diner. In 2005, the company began developing a system for automated analysis of time-based metadata which became VideoSense. Their technology was developed by a team that Co-founder and CTO Matt Berry assembled comprising of computer vision scientists out of places like NASA, the FBI, academia and Fortune 500 companies. Ben offers this advise to media companies and publishers to better measure success:"You need to come at the publishing process from a holistic approach of, it's not just broadband and i

In this Streaming Media West 2009 Red Carpet interview, Peter Cervieri talks with Linda Crowe of Sun Microsystems Inc. Linda manages Digital Multimedia Communications at Sun Microsystems Inc., and leads her team in managing Channel Sun, a leading-edge web platform for multimedia, video, and audio. In her role as Group Manager, she is also responsible for all aspects of multimedia strategy and digital multimedia production. Linda spoke at the Online Video Platform Summit on the Best Practices Round Table - Online Video Publishing Strategies and Tools. According to Linda, Sun uses video for a variety of different applications but mainly for internal communications which ranges from executive communications and announcements from top leaders, state of the unions to staff, town halls and all hands meetings. She noted that one of the good things about working for a big technology company like Sun, is that they have a lot of bandwidth provisioned for a variety of video deployments. Her group helps conserve network resources by producing high quality HD video and then reducing the bit rate while maintaining high a resolution. Sun has been using Ustream for a lot of their live video and have been very happy with the service which is free too. Not all webcasts are available on demand but some are and they've also deployed Edge technology which allows employees outside the firewall to authenticate and get access to videos behind the firewall. Sun uses Brightcove to power their Channel Sun video presentation platform for external communications. They syndicate content across the web including YouTube to reach their audience. It all feeds out from Brightcove which provides a central platform for metrics. Linda says that overall engagement with the content and CTA (call-to-action) conversions are the meaningful metrics. She pointed out that, "What we realized early on is that it's not just about clicks but it's about how far through that video people have seen. What kind

I'm pleased to present this Streaming Media West 2009 Red Carpet Interview, which I interview Brent Friedman, Co-Founder and President, Electric Farm Entertainment, a leading digital media company specializing in the development of intellectual properties across multiple platforms. At EFE, Brent works on the bleeding edge of online storytelling producing high-end webseries that are distributed globally on broadcast, broadband and mobile. These unique "entertainment experiences" offer audience full immersion and interactivity. Brent created, wrote and produced EFE’s first two groundbreaking webseries, Afterwold and Gemini Division distributed by Sony and NBC respectively. Brent is presently serving as Executive Producer on EFE's next webseries, Woke Up Dead, a "zomedy" done in conjunction with Sony and Kodak. He is also the Co-Creator and Exec Producer of Valemont, EFE's collaboration with MTV. Upcoming is Prophet, another webseries Brent created and will produce for Disney. Brent spoke as a panelist on the Streaming Media West session Web Television Comes of Age which was moderated by Marc Hustvedt, Co-Founder, Tubefilter & Editor-in-Chief, Tubefilter News and also featured Zadi Diaz, Creative Director, Co-Founder, Smashface Productions, Jenni Powell, New Media Consultant and Thom Woodley, Partner, Chief Creative Officer, Dinosaur Diorama. Electric Farm Entertainment recently made NewTeeVee’s Next Big Thing List for 2009, which recognized 10 companies that are rapidly gaining traction in emerging aspects of the online video business. Brent also spoke at NewTeeVee Live 09 and shared his prediction on where he sees online entertainment going which he also discussed on the Streaming Media West web television panel session and in this Red Carpet interview. Brent says,"My prediction moving forward, is there's going to be a greater stratification of web content. You're going to see more professional content come in with higher budgets and become more ambitious. A

In this Streaming Media West 2009 Red Carpet interview, Peter Cervieri chats with Paul Riismandel, Director of Curriculum Support at the School of Communication at Northwestern University, about some of the challenges that educators face in adapting the classroom and lab experience into video along with the value that video brings for students. Paul specializes in educational technology for higher education, with a focus on digital media and conferencing. Paul writes for Streamingmedia.com and has moderated many panel discussions at Streaming Media East and West on effective use of video in higher education. He blogs and podcasts about other media stuff at mediageek.net and is better known as the @mediageek on Twitter. He is also the adviser to Northwestern University's WNUR-FM 89.3 FM, where he now produces his radio show, mediageek, every Thursday at 9 PM Central Time.  At Northwestern University, the demand for video is driven more by tech savvy students who rely on the video recordings rather than taking notes. This helps the students stay more engaged since they don't have to worry about missing part of the lecture when they can just watch it later for review. Paul says that video in the classroom rewards the most motivated students who are challenged to do well and it gives them the extra opportunity to do better. As far as the technology goes, film students staff the two wired classrooms that have built-in remote controlled cameras, microphones with active mixing, SMART Podium interactive pen displays to capture notations and Mediasite recorders for Powerpoint and screen capture. Students log in through the Mediasite portal to access the content but Northwestern University is evaluating a broader, platform agnostic portal that would serve as a DAM (Digital Assessment Management) system. Paul noted that, with the thousands of universities out there, the market is ripe for SaaS (Software as a Service) solutions in higher education.  Paul also mod

In this Streaming Media West 2009 Red Carpet Interview, Jose Castillo of thinkJose.com sits down with Brett Wilson, Co-Founder and CEO of TubeMogul. Brett leads the strategic direction for TubeMogul, a free online video distribution and analytics service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. TubeMogul's free beta service has been live since November of 2006, and in January 2008, TubeMogul announced the launch of its Premium Products, which include a host of new professional features. TubeMogul was founded in 2006 by Brett and a handful of online video buffs who met while in graduate school and won the UC Berkeley Business Plan Competition. TubeMogul's objective from the start has been to empower online video producers, advertisers and the online video industry by providing publishing tools and insightful, easy to interpret analytics. Through its acquisition of Illumenix in October 2008, TubeMogul is also able to offer rich engagement and performance metrics to video sharing sites, content creators and advertisers. Earlier this year, TubeMogul launched TubeMogul 2.0 which offered video publishers for the first time, access to a single, standardized set of rich, census-based analytics measuring far beyond the metric of video “views,” including per-second audience dropoff, what sites and search terms are referring viewers, audience geography and much more. Brett says TubeMogul has a few competitors on the syndication side that doesn't provide analytics and have a host of competitors on the analytics side but doesn't have the tools to help with campaigns. TubeMogul will soon be offering a feed-based solution that will launch later this year which will offer content owners greater hyper-syndication tools. Brett was on two panels sessions at both Streaming Media West and the Online Video Platform Summit. The Streaming Media West session, Successful Con

In this Streaming Media West 2009 Red Carpet interview, host Peter Cervieri of ScribeMedia.org sits down with Zadi Diaz, new media producer and co-founder of Smashface Productions, her production company with husband Steve Woolfe. She is co-creator and host of EPIC FU, the award-winning web series about internet culture, as well as co-founder of Pixelodeon, a screening festival recognizing innovation in global online video. Zadi talks about the growing pains felt by the web television industry and how her show built a community and grew from into a full-time job. In 2006, her small production company began making web shows, called JET SET then, which they distributed through multiple video sharing sites. They wanted to make what they were passionate about a career find partners to help with the business and marketing. Distribution was a time-consuming task several years ago, but when TubeMogul came along they were able to better reach their audience who were on a number of different sites. In 2007, they entered into a distribution and sponsorship agreement with Next New Networks who gave them a licensing fee for each episode. They moved to Revision3 the following year in June 2008 with other web shows like Wine Library TV, but parted ways in December 2008 after the Revision3 restructured programming. Currently, Epic Fu is independently run and distributed through Blip.tv, and Smashmouth productions is busy working on a number of interactive web projects including J!NX Television Spots, PBS and Hacking Hollywood. Zadi appeared as a panelist on Streaming Media West 2009 panel session, Web Television Comes of Age, in which she and moderator by Marc Hustvedt, Co-Founder, Tubefilter & Editor-in-Chief, Tubefilter News, Tubefilter and other panelists Thom Woodley, Partner, Chief Creative Officer, Dinosaur Diorama, Jenni Powell, New Media Consultant (LonelyGirl15, The Guild, Legend of Neil) and Brent Friedman, Co-Founder, Electric Farm Entertainment (The Gemini Division, A

It was a busy news week with major announcements from companies participating in Streaming Media West and the Online Video Platform Summit. This year, Fox Business News was on site on the exhibit floor right next to the TV Worldwide booth with live news updates throughout the week. While the numbers are not yet in, the conference sessions, exhibit hall and Red Carpet interviews all saw a great deal of traffic and even on day three attendance was still high. Hashtags #smwest09 and #ovps09 saw a lot of action with live Tweets from the keynote, conference sessions and social events that highlighted a groundswell of mainstream attention on our nascent space. The Online Video Platform was a new event that was held in conjunction with Streaming Media West. Over 30 companies in the online video platform category participated in the show as either speakers, event sponsors or exhibitors, and many others came to see what was going on. The OVP space has evolved over a short time and has moved up the stack as a SaaS (software as a service) offering eclipsing CDNs which just a few months ago saw their own summit at Streaming Media West. Ben Homer, who I was glad to finally to meet at the show, pointed this out in his post, SMW Closing Thoughts | Online Video Watch,"CDNs were noticeably missing from the event floor. There were a few, Internap was there, but Neither Akamai or Limelight had a booth this year. Several years ago CDNs were everywhere you looked at Streaming Media shows. Now it’s platforms."Streaming Media publisher Joel Unickow, launched an Online Video Platforms Group on LinkedIn several months ago and in a related discussion he asked,"Is control going from CDNs to OVPs? Over the past 18 months, I've seen Online Video Platform companies come out of the woodwork, like termites out of a log. With Could Services for Transcoding getting more attention, it's interesting to see how end users are no longer so much concerned (or even know) which CDN content is streaming on

Brightcove CEO and Chairman Jeremy Allaire delivered the keynote address,""Setting the Stage for 2010 and the Future of Online Video", at the Online Video Platform Summit this past Wednesday, November 18th at 1:45 p.m. PST. His keynote was streamed live on Streamingmedia.com, and on this and many other blogs and websites powered by Livestream through an embeddable player. You'll see me in the beginning of the video introduce Jeremy, who presented a high level overview of some the underlying currents and drivers in the online video market and the shape of the online video platform industry and it's role in the broader development of web. He talked about the pervasiveness of video on the web, which he discussed in detail in my CEO Conversation post from earlier this week, and how virtually every professional organization - from SMBs (small medium-sized businesses) to major corporations or media publishers - are investing in their web sites and are starting to realize that video is one of the most effective mediums for their marketing and communication and education objectives. He also discussed the announcement earlier this week of the release Brightcove 4, an extensible suite of tools with a host of new features and many other new capabilities and Brightcove Express, an entry-level version of the service. Twitter played a large role in the Online Video Platform Summit and Streaming Media West providing great conversation context to the sessions. There were a number notable Tweets during the keynote including:@dboyll: Jeremy, re OVP's "it's only a platform if developers are building on top of it"@ayolo: Jeremy Allaire: Expansion of how online video is being used is "driving the complexity." Want to do more with video - brand, site #ovps09 and @jbreitfelder: Brightcove #ovps09 keynote - two best ways to spread video: search & social Stay tuned for more #smwest09 and #ovps09 coverage!

As we move into the final day of Streaming Media West and the Online Video Platform the buzz of TV Everywhere, mobile, HD video on the web, adaptive bitrate technology, social video, advertising formats and, the all important question on how to monetize it all echoes through the conference and exhibit halls. The last sessions today wrap up the week long events and later this afternoon, I'm moderating an Online Video Platform Summit panel session on monetization that will feature Benjamin Wayne of Fliqz, Peter Csathy of Sorenson Media, Teg Grenager of Adap.tv and the one and only viral video genius Kevin "Nalts" Nalty. In this special Online Video Platform edition, I'm presenting Daisy Whitney's New Media Minute that my good friend Mark Robertson calls, "Nalts’ Cuddly Tips & Strategies for YouTube Video Success." As Daisy says, "Viral video is dead. Long live low production values. The cheaper the better. Don’t cuddle it to death, let go of your brand persona. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos. In this episode of the New Media Minute, shot on location at the recent iMedia Summit in Las Vegas, he shared his tips for brands that want to play in the YouTube sandbox with New Media Minute host Daisy Whitney."

For the first time, Streaming Media West will be delivering live coverage, keynotes and Red Carpet interviews starting this morning. Keynotes from Bill Stone, president of FLO TV at 12 p.m. EST/9 a.m. PST on Tuesday, Nov. 17, Brightcove CEO Jeremy Allaire on "Setting the Stage for 2010 and the Future of Online Video" from the Online Video Platform Summit at 4:45 p.m. EST/1:45 p.m. PST, and Emil Rensing, chief digital officer of Studio 3 Partners/EPIX at 12 p.m. EST/9 a.m. PST on Thursday, Nov. 19. The Red Carpet interviews will be throughout the day and through the week, sponsored by Brightcove, with dozens of prominent online video industry leaders on the Streaming Media TV page Then, Wednesday night at 10:30 p.m. EST/7:30 p.m. PST, the presentation of the 2009 Streaming Media Readers' Choice Awards, followed by a performance from video remixers Eclectic Method will be streamed live. Watch it here or on the StreamingMedia.com home page as well as in larger-screen format here. Stay tuned for more ongoing coverage of the events!

This is a quick break from my promotion of the Online Video Platform Summit, which is just one week away, for a media alert to say that I'll be at NewTeeVee Live tomorrow moderating a panel discussion at 12:30 PM on Analytics sponsored by Ooyala. The focus of the session is to discuss how analytics of all types can help drive greater brand exposure as well as increased revenue. The event will be held at the the Mission Bay Conference Center at UCSF, San Francisco, CA from 8:00 AM - 8:30 PM. The conference will be discussing 'Television Reinvented' and will feature panel discussions from leaders in the field of television and communications. See the full schedule at http://events.newteevee.com/live/09/schedule/ Ooyala Workshop - Real Time Analytics that Drive Personalization and Monetization As content owners and marketers move beyond the basics of getting video published on the Web, online video is becoming increasingly performance based. Ooyala's Analytics Engine provides real time data on viewer consumption and engagement. Today's discussion will focus on how content creators, brands, and creative agencies can effectively use this data to drive successful video campaigns. ModeratorLarry Kless Founder and President, OnlineVideoPublishing.com Larry Kless is President and Founder of Online Video Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. Larry is a 20 year veteran of the enterprise video space and award-winning producer of corporate and educational videos. His background is in fine arts and he's a long-time member of Canyon Cinema, Inc. and Filmmakers' Coop. He writes a personal blog and is a contributor on ReelSEO.com and Vator.tv focusing on streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. He was named a 2009 Streaming Media All-Star by StreamingMedia.com, and is also Co-Chair of the Online Video Platform Summit

Sorenson Media has been on a steady pace of innovation to meet the video publishing challenges faced by video professionals. The 14-year old company redefined itself this past year by expanding the workflow of its best-in-class encoding software solution, Squeeze, into a full fledged video delivery network called Sorenson 360. The combination of client-side and browser-based encoding with a high-quality scalable content delivery platform has helped Sorenson Media solve video publishing puzzle for its core customer base with an "all-in-one total workflow." Sorenson Media is in a unique position as it's the only company in the online video platform space that has been around more than 14 years and profitable for a long time. Sorenson Media introduced its first video codec in 1997. Apple licensed the Sorenson Video 1 (SV1) codec for inclusion in the Apple QuickTime video player, which helped established a new and higher standard for video quality on the Internet. The Sorenson Spark codec was the first Flash video codec and was also licensed as the original video codec used on YouTube. Since then, it has become the industry’s most ubiquitous codec, with well over one billion videos on the Internet encoded exclusively in the Sorenson Spark format. Over the past several months I've had the pleasure of speaking with Peter Csathy, who joined as President and CEO earlier this year, and according to Peter, "we are still in the very early innings (inning 2 of a 9 inning game) of the Internet video opportunity" and the game changes everyday. Last week Sorenson Media announced a major upgrade to its well-known player with a new version 6.0. Sorenson Squeeze, which was launched on November 3. Squeeze 6 includes a redesigned user interface with many enhancements in features and capabilities with innovative tools – such as email and text notifications and a secure review and approval process – that simplify the overall workflow and allow them to more easily encode and pub

Ooyala was founded in the spring of 2007 by Google alumni Bismarck Lepe, President of Product Strategy & Marketing, his younger brother Belsasar Lepe, Director of Engineering and former Stanford dorm mate and CTO, Sean Knapp with a mission to make content more personal. Ooyala is Headquartered in Mountain View, CA and has sales offices in New York City and London. Their company name derived from a Southern Indian language, Telugu word Ooyala which means cradle. They liked the name because they felt it demonstrates what their company is doing -- cradling a new form of innovation. In a saturated online video platform market that seems to change daily, Ooyala differentiates itself in comprehensiveness, by providing a single, end-to-end platform with an integrated, intuitive interface with viewer insight and advanced monetization tools. Ooyala reaches over 50 million unique users a month via their player from their 500 media and non-media customers globally. As far a biggest competitors, Ooyala says that most often they compete against the over 10,000 homegrown implementations of video that are in the top 100,000 Quantcast sites. Outside of that, they believe that Brightcove is next closest competitor and according to the Forrester Research report, The Forrester WaveTM: US Online Video Platforms, an evaluation of six top online video platform vendors, Brightcove and Ooyala lead the pack with their end-to-end product offerings. Ooyala is a Platninum Sponsor of will be at the Online Video Platform Summit, and Bismarck Lepe will speak on the opening panel discussion, Defining ONline Video Platforms, on Wednesday, November 18, 2009 at 10:30 AM and presenting Ooyala's platform in the Online Video Platform Showcase following that session at 11:30 AM. See Ooyala on the exhibit floor at Booth 401. Why Ooyala? Here's what they say... 1) Comprehensiveness: Ooyala provides a single, end-to-end platform with an integrated, intuitive interface. - Enterprise-level video platform

Kyte is the online and mobile video platform for live and on-demand content. The Kyte Platform combines the real-time, interactive and community building capabilities of the social web, with the analytics, control, and monetization features of professional video platforms, enabling companies to engage online and mobile audiences, build community and monetize. The company is headquartered in San Francisco, California, with European offices in Berlin, London and Zurich. The company was founded by Daniel Graf and Erik Abair in 2006 and has been recognized with numerous awards including a 2009 OnHollywood Top 100 company and a 2008 OnMedia 100 by AlwaysOn for innovation, market potential, commercialization, industry "buzz" and game-changing strategies in advertising, marketing, and promotion. Kyte differentiates itself as an enabling technology and other platforms as destinations. Major record labels are using Kyte’s offerings as “a full media platform.” Recording artist 50 Cent was as early Kyte adopter and premiered his new video on Facebook (powered by Kyte) and got 500,000 views in two days. Customers range from TV & film, music, radio, brands & agencies, publishers and enterprises & organizations. Kyte is a Platinum sponsor of the Online Video Platform Summit and will be on the exhibit floor in Booth 427. Daniel Graf, CEO & Co-founder of Kyte will showcase the Kyte Platform on Wednesday, November 18, 2009 at 11:30 AM as part of the Online Video Platform Showcase - Day 1. Come see Kyte and other platforms Kaltura, VMIX, and Delve Networks in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves. About Kyte Kyte is a universal digital media platform that provides an end-to-end, online and mobile solution for the production, distribution and monetization of digital content. Through strategic partnerships with the world’s leading media companies, mobile carriers, and mobile device m