As someone who produces cable spots for TV, I pay attention to the things that you have taught yourself to tune out. But I’m betting that you have seen at least a few of the new spots for the Dos Equis campaign by the Mirrorball Agency out of New York. They essentially took the “Chuck Norris” theory and mixed it with the Bruce Campbell Old Spice man and created a fictional hispanic character called “The Most Interesting Man in the World.”
Mirrorball brings you The Most Interesting Man in the World
I’ve embedded a few of them at the bottom of this post but there are many more than I’ve yet to see on TV. Mirrorball did a really great job at rebranding the beer by the Heineken Brewing Company. Almost makes me want to grab a Dos Equis, almost.
…on pick up lines:

…on tight pants:

…on rollerblading:

minute version:

Well, I’m guessing quite a few people. The kid had talent. After wrapping up his basketball career at Duke this season, Paulus, former Duke point guardit was reported that Paulus had a pre-draft throwing session with the Green Bay Packers. The former Duke starting point guard, set 6 passing recording for high school football in New York. Paulus was also named a 4 time all-state football player, a starter in the U.S. Army all american game, also leading Christian Brothers Academy to 42-3 during his time there.
When he was done at Green Bay, he stopped by Ann Arbour, Michigan to talk to Wolverines’ head football coach, Rich Rodriguez, about how he would fit in their spread offense. Paulus, quarterback, Christian Brothers Academy I would love to see him make the leap (albeit, not that far of one) to being a quarterback either in the NCAA or the NFL. It may benefit him to get a year in college first. Because if he flops like this when Jamal Shuler is coming at him, what would he do if it were Brian Urlacher?

Mat, myself and UAB Head Coach Mike Davis laughin' in up.

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West Grace Productions just wrapped up 2008s 48 Hour Film Project Richmond. 

Each team has 48 hours to write, shoot, edit, compose a short film, no longer than 7 minutes. 

Teams have different genres. Our genre was "Road Movie" 

Each of the 36 teams have the same elements: 

Character: Sylvester or Sylvia Barlow, a classical musician 
Line of Dialogue: "Tell me, What's the difference?" 
Prop: something with feathers 

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Our film is called, FOOTNOTES 

It is about a classical musician in search for inspiration.

This year the awards were all announced at the wrap up party.  Below is a list of nods that WGP received for FOOTNOTES.

- Best in group B (audience choice)
- Tied Best musical score overall
- Only Honorable mention graphics overall
- Tied best character overall
- Tied Honorable mention editing overall
- Honorable mention best film overall

WGP for FOOTNOTES was:

Leigh Hagan, Peter Norment, Michael Hagan, Morgan Reese, Josh Hryciak, Gwyneth Hagan, Zach Hryciak, Mat Shelton, Anne Spraker, Charlotte Rubicam, Matt, Nick Woods, John Norment, Shana Sandford, Stephen Jones, Matt Morton

FOOTNOTES

At the end of every quarter at Comcast Spotlight, our Southern Virginia DMA holds a meeting. Every year the marketing and production department is asked to produce a video for the meeting. We did a spoof on The Office with an Olympics theme. One of the few times you will find me in front of the camera.