Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

(c) Copyright 2008 Supinfocom Valenciennes

Réalisé par :
Philippe Desfretier
Nicolas Dufresne
Sylvain Kauffmann
Martin Laugero

Musique originale de :
Thomas Miquel

On a rainy afternoon, a child plays with his snails and falls along with them in a dreamy circus.
Cast: DuDuF

"WE'RE SCREWED": MEDIA HEIST BLANKETS CITY WITH "SPECIAL EDITION" NEW YORK POST
Tabloid Tells Truth About Climate Change and How It Will Affect City, World

Early this morning, nearly a million New Yorkers were stunned by the appearance of a "special edition" New York Post blaring headlines that their city could face deadly heat waves, extreme flooding, and other lethal effects of global warming within the next few decades. The most alarming thing about it: the news came from an official City report.

Distributed by over 2000 volunteers throughout New York City, the paper has been created by The Yes Men and a coalition of activists as a wake-up call to action on
climate change. It appears one day before a UN summit where Secretary-General Ban Ki-Moon will push 100 world leaders to make serious commitments to reduce carbon
emissions in the lead-up to the Copenhagen climate conference in December. Ban has said that the world has "less than 10 years to halt (the) global rise in
greenhouse gas emissions if we are to avoid catastrophic consequences for people and the planet," adding that Copenhagen is a "once-in-a-generation opportunity."

Although the 32-page New York Post is a fake, everything in it is 100% true, with all facts carefully checked by a team of editors and climate change experts.

"This could be, and should be, a real New York Post," said Andy Bichlbaum of the Yes Men. "Climate change is the biggest threat civilization has ever faced, and it should be in the headlines of every paper, every day until we solve the problem."

The fake Post's cover story ("We're Screwed") reports the frightening conclusions of a blue-ribbon panel of scientists commissioned by the mayor's office to determine the potential effects of climate change on the City. That report was released in February of this year, but received very little press at the time. Other lead articles describe the Pentagon's alarmed response to global warming
("Clear & Present Disaster"),