I’m an avid reader of Cece Salomon-Lee’s PR Meets Marketing blog. Recently she has been exploring video, particularly for expressing her story. It’s good.
Listen to how Cece uses Twitter to network at events and how she sees the virtual experience becoming more and more dominant online.

Cece is also the marketing director of InXpo and has both a personal and professional Twitter. She is my third interview from the Web 2.0 Expo in San Francisco.
Posted in Social media, Virtual Tagged: #w2e, inXpo, PR Meets Marketing blog, Web 2.0 Expo, Web 2.0 Expo San Francisco

Hollis Thomases and I only knew eachother through Twitter so it seemed appropriate to Tweetup in San Francisco. She answers the questions I posted recently on my blog.
Listen as she reminds us that social media has been around longer than we think, why she is proud of her Twitter profile and the important of direct response. 

Hollis is CEO of her own company that provides a variety of web-based solutions to her clients. She is also a regular columnist for ClickZ, a blogger and a great Twitterer.
This is my second interview from the Web 2.0 Expo in San Francisco.
Posted in Social media, Video Tagged: ClickZ, Hollis Thomases, Tweetup, Web Ad.vantage

Carlos Hernandez does something I had not heard of before. He trains unemployed baby boomers to find work through social media.
Listen to what he had to say about the role of social media for good in society and what Carlos said to Twitter’s Evan Williams.

I really like Carlos’ approach to social media. The early web was an egalitarian place where all were equal and most things were shared. And then the big corporations came along and changed things.
Could social media, the great leveller, play a similar role? Will it survive its rapid absorption into the mainstream?
This is my first interview from the Web 2.0 Expo in San Francisco.
Posted in Social media, Video Tagged: #w2e, Baby boomers, Carlos Hernandez, Evan Williams, Twitter's Evan Williams, Web 2.0 Expo, Web 2.0 Expo San Francisco

We loved this video so much that we kicked off our monthly meeting with it to the senior marketing managers this morning. The marketers have had a great autumn getting up to speed with social media but I am sure sometimes they would not have minded if it had gone away!
Just listen to the references to Twitter and blogging!

Over the weekend, the power of social media to undermine a company’s reputation was on full display in the US. Mothers Twittered and blogged drug company Motrin into submission over its advertisement on YouTube targeting baby-sling wearing mums. The “Motrin Mothers“ were outraged that any company could use what they saw as a negative image about child-rearing. By Monday morning, the company was truly humbled as its website had collapsed and nobody seemed to be around to deal with the fall-out, re

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My UBM colleagues in the UK have been enjoying/enduring my new campaign of 1-2-1 meetings entitled “Let’s get creative, yeah!” in which I cover the basics of social media. To be honest the reaction has been amazing (see some of the videos below) with some of my fellow colleagues now on fire. Simon Parker, for example, set up Ning social network group before his coffee break on Friday! And Mark Snell is Facebooking this and Facebooking that.
But the video above is from Mark. For any of my colleagues w

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