samzzzz

Here’s a really cool campaign for VW in sweden.
Their “fun theory”: rolighesteorin, implies we could adopt a more responsible behavior (concerning physical activity and environment) simply by adding some fun into daily activities. the escalator film shows 66% more people chose the stairs when they were making music.


The trashcans say “deepest trashcans in the world”.
found [...]

One of the Frankfurt motor show’s big happenings is the unveiling of Renault Z.E., a full range of electric vehicles by the French auto maker.

While the American giants are barely out of the ground (thanks to the government’s measures), Renault is undeniably moving forward, and as they say : though they may not be the first [...]

I stumbled upon this video of the new Pizza Hut Iphone app. found it really worth posting.
Remembering an analysis of conditions of success of an Iphone app i had found in an article (which, for the life of me, i can’t find back).
Basically, a simplistic analysis argued that for an app to be successful relative [...]

No more need be said…


Posted in social media

This is brilliant work by BBH London for Johnnie Walker and his “Keep Walking”.
A Scottish actor telling the story of the man, the brand and the slogan while keeping on walking.
Storytelling at its paroxysm.

Posted in advertising, marketing

Hello people,
After a month break in sunny Beirut, i’m back online.
Here’s a pretty creative way to sell sex toys (on TV?) without offending young and sensitive viewers: Sara’s secret 

Posted in advertising, Uncategorized

Young & Rubicam did an awesome job on this.
While all phone operators have been working on roughly the same insight for the past year or so (i.e. connected to everything, everywhere, all the time), this is, by far the best-executed one of all.
you’ll enjoy!!


Posted in advertising, marketing

Here’s an awesome awareness campaign on binge or heavy drinking.
creative, impacting and very well-executed!
Girls’ night out!

Boys’ night out!


Posted in advertising, marketing, social issues

In the light of a couple recent campaigns I’ve stumbled upon, I find this is a good opportunity to discuss contextual, or rather “circumstantial marketing”, if you will.
Meaning:
A brand, any brand, obviously ought to take into consideration the context, or circumstances surrounding its customers’ consumption patterns and adapt its message accordingly, that’s a given.
Now, the [...]

Don’t feel like writing much.
these are pretty self-justifying! Enjoy



Posted in guerilla marketing, marketing, street marketing

Meet Dave!!


Posted in Uncategorized

They really had a great thing going. Via the dancing flash mob of Liverpool station or the singing flash mob of trafalgar square, and the millions of views for each, T-Mobile has been able to establish a very strong brand identity, and convey a very impacting image for their “life’s for sharing” tagline.
The latest attempt [...]

GM, the American industrial giant, who, not so long ago, was the #1 auto manufacturer worldwide, and in many ways the incarnation of the American dream, declared bankruptcy on June 1st 2009.
A few hours only after the announcement,  was aired a 1-minute spot, entitled “reinvention”. A great example of reactivity and crisis management, both humble [...]

I don’t know about you but I had a tiny orgasm when I saw the video.
I guess there’s no huge surprise regarding the technology; these big players don’t let any delicate information leak out anyway. You can be certain all their competitors can do the same tricks, (though maybe not consolidated in the same way).
However, [...]

Watch out!
almost not safe for work!
What’s cool is the sub bag is actually a Quizno’s, a seemingly popular competitor of Subway’s, but as it turns out, they declared having nothing to do with it. didn’t even pay for the product placement.
The advertiser behind it is in a very different industry
Enjoy


Posted in advertising [...]

Watch out!
almost not safe for work!
What’s cool is the sub bag is actually a Quizno’s, a seemingly popular competitor of Subway’s, but as it turns out, they declared having nothing to do with it. didn’t even pay for the product placement.
The advertiser behind it is in a very different industry
Enjoy


Posted in advertising

We should really all join forces to help this man survive his job 


Posted in advertising