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One Step for Axe, One Giant Leap for Brandkind?
For a while now I’ve been meaning to take a break from not blogging to, well, blog. I decided now was a better time than any, seeing as though the Axe commercial below just caught my attention.Collected in sheerbrandage's videos Sep 10, 2010 -
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Diet Dr. Pepper Enhances Brand with weExist Social Network
Collected in sheerbrandage's videos Sep 28, 2009 -
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Last Second Heroics
Taken with my Kodak Zi6 in HD, here is Ray Allen's game winning 3-pointer in the Celtics/Bobcats game on April 1st.Collected in sheerbrandage's videos Apr 2, 2009 -
Saturn: A Condemned Brand
Stuart Elliot of the New York Times wrote an article, "Message From a Condemned Car Brand" regarding the Saturn car brand and its new "We're Still Here" ad campaign. FOR the first time since the financial difficulties of General Motors began threatening the company’s existence, a G. M. division will run advertising that addresses the effects of the precarious situation. A campaign for the Saturn division of the General Motors Corporation, which is now under way, features dealers — known in SatCollected in sheerbrandage's videos Mar 25, 2009 -
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Stabbed in the Back: Coke Zero
I am still undecided about the effectiveness of the Coke Brand Managers used to convey that Coke Zero tastes just as good. Personally, I have tried it, but I continually choose to rot my teeth out and drink Coca-Cola Classic. Either way, the writing in the particular ad is genius. Extra kudos to the Copywriter who came up with the last line: "I want you to pull the knife out of my back when I turn around." Absolutely Brilliant! I am also undecided about the "Da Da DeDah Da Da." Not really brand effectiveCollected in sheerbrandage's videos Mar 20, 2009 -
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sheerbrandage For a while now I’ve been meaning to take a break from not blogging to, well, blog. I decided now was a better time than any, seeing as though the Axe commercial below just caught my attention. Read More
Sep 10, 2010