Samsung's event sponsorship.
Riga - Latvia.
Riga - Latvia.
Recent Activity
Samsung Senssation White Riga 2008 on Vimeo
Vodafone Sponsorship -Czech
One of three short branded stings for Vodafone CZ's sponsorship of the Czech Version of "Survivor", the reality TV show where one has to go native.
AdAge Brand Flash: Martin Lindstrom on Kidzania on Vimeo
Martin Lindstrom visits the Kidzania theme park in Tokyo and discusses the benefits that sponsorship of Kidzania can produce for participating brands.
World Business - Sponsorship
World Business: Sports sponsorship by global businesses mushroomed over the last decade. But in the global downturn sponsorship deals are suffering just like everything else and sponsors are increasingly questioning every dollar they spend on promoting themselves through sporting events.
Sponsorship Targeting - US College Students
Sponsorship as a tool to communicate to 18 million US college students aged 18-24.
Demonstrates targeting benefits of sponsorship.
Demonstrates targeting benefits of sponsorship.
A Collection of Branding & Sponsorship Work - Them Agency
An interesting collection of sponsorship and sports marketing work from 'Them Agency'.
Sponsorship Evaluation - Money & Sponsorship (Bloomberg)
Excerpt of Interview with Peter Foss, President of GE's Olympic Sponsorship & Corporate Sales (Bloomberg News)
Budweiser - FIFA World Cup's Sponsor
An example of activation of Budweiser's sponsorship of the FIFA World Cup.
Heineken - Celebrating UEFA Champions League
Heineken TVC for its sponsorship of UEFA.
Vodafone - UEFA Champions League Greece
A spot from Vodafone for the UEFA Champions League from Greece.
Samsung Asian Games
A spot from Samsung's sponsorship of the Asian Games.
World Business: Riding out Recession
Sports marketing in a time of recession
IBM's Wimbledon Sponsorship
Interesting look at how IBM leverages its sponsorship of Wimbledon for the B2B market.
Speedo, Michael Phelps and Passion Marketing
AdAge on Speedo standing by Michael Phelps and sports marketing success stories.
The power of passion marketing.
The power of passion marketing.
Snickers Street Olympics Case Study
Great example from China of Snickers using their own property 'Snickers Street Olympics' to generate brand excitement and sales. Part of the pre-Olympics marketing drive.
Panasonic Toyota Formula 1 Promotional Video
Panasonic Toyota Formula 1 promotional video. Good overview of the attraction of Formula 1 sponsorship to sponsors.
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