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Ardi Kolah on Sponsorship vs Advertising
Ardi Kolah, sponsorship guru, talks to Ansis Egle on sponsorship vs advertising, November 5, 2008, Riga, LatviaCollected in SponsorMap's videos Mar 16, 2010 -
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Max Lenderman - Expert on Experiential Marketing
Speech from Max Lenderman at GMR Marketing on experiential marketing.Collected in SponsorMap's videos Mar 15, 2010 -
UEFA Champions League Sponsorship for PS3
Example of UEFA sponsorship by PlayStation 3.Collected in SponsorMap's videos Mar 15, 2010 -
Samsung Senssation White Riga 2008 on Vimeo
Samsung's event sponsorship. Riga - Latvia.Collected in SponsorMap's videos Jul 23, 2009 -
Vodafone Sponsorship -Czech
One of three short branded stings for Vodafone CZ's sponsorship of the Czech Version of "Survivor", the reality TV show where one has to go native.Collected in SponsorMap's videos Jul 23, 2009 -
AdAge Brand Flash: Martin Lindstrom on Kidzania on Vimeo
Martin Lindstrom visits the Kidzania theme park in Tokyo and discusses the benefits that sponsorship of Kidzania can produce for participating brands.Collected in SponsorMap's videos Jul 23, 2009 -
World Business - Sponsorship
World Business: Sports sponsorship by global businesses mushroomed over the last decade. But in the global downturn sponsorship deals are suffering just like everything else and sponsors are increasingly questioning every dollar they spend on promoting themselves through sporting events.Collected in SponsorMap's videos Jul 20, 2009 -
Sponsorship Targeting - US College Students
Sponsorship as a tool to communicate to 18 million US college students aged 18-24. Demonstrates targeting benefits of sponsorship.Collected in SponsorMap's videos Jul 20, 2009 -
Sponsorship Evaluation - Money & Sponsorship (Bloomberg)
Excerpt of Interview with Peter Foss, President of GE's Olympic Sponsorship & Corporate Sales (Bloomberg News)Collected in SponsorMap's videos Jul 20, 2009 -
Budweiser - FIFA World Cup's Sponsor
An example of activation of Budweiser's sponsorship of the FIFA World Cup.Collected in SponsorMap's videos Jul 19, 2009 -
Heineken - Celebrating UEFA Champions League
Heineken TVC for its sponsorship of UEFA.Collected in SponsorMap's videos Jul 9, 2009 -
Vodafone - UEFA Champions League Greece
A spot from Vodafone for the UEFA Champions League from Greece.Collected in SponsorMap's videos Jul 8, 2009 -
Samsung Asian Games
A spot from Samsung's sponsorship of the Asian Games.Collected in SponsorMap's videos Jul 8, 2009 -
World Business: Riding out Recession
Sports marketing in a time of recessionCollected in SponsorMap's videos May 18, 2009 -
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IBM's Wimbledon Sponsorship
Interesting look at how IBM leverages its sponsorship of Wimbledon for the B2B market.Collected in SponsorMap's videos Apr 1, 2009
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SponsorMap
Mar 16, 2010