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World Business - Sponsorship
World Business: Sports sponsorship by global businesses mushroomed over the last decade. But in the global downturn sponsorship deals are suffering just like everything else and sponsors are increasingly questioning every dollar they spend on promoting themselves through sporting events.Collected in SponsorMap's videos Jul 20, 2009 -
World Business: Riding out Recession
Sports marketing in a time of recessionCollected in SponsorMap's videos May 18, 2009 -
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Speedo, Michael Phelps and Passion Marketing
AdAge on Speedo standing by Michael Phelps and sports marketing success stories. The power of passion marketing.Collected in SponsorMap's videos Feb 14, 2009 -
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SponsorMap World Business: Sports sponsorship by global businesses mushroomed over the last decade. But in the global downturn sponsorship deals are suffering just like everything else and sponsors are increasingly questioning every dollar they spend on promoting themselves through sporting events.
Jul 20, 2009