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World Business - Sponsorship
World Business: Sports sponsorship by global businesses mushroomed over the last decade. But in the global downturn sponsorship deals are suffering just like everything else and sponsors are increasingly questioning every dollar they spend on promoting themselves through sporting events.Collected in SponsorMap's videos Jul 20, 2009 -
OMD Vodafone Case Study - UEFA Sponsorship
Nice case study from OMD on how UEFA sponsorship is used to drive the Vodafone brand.Collected in SponsorMap's videos Jul 9, 2009 -
Samsung Asian Games
A spot from Samsung's sponsorship of the Asian Games.Collected in SponsorMap's videos Jul 8, 2009 -
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Speedo, Michael Phelps and Passion Marketing
AdAge on Speedo standing by Michael Phelps and sports marketing success stories. The power of passion marketing.Collected in SponsorMap's videos Feb 14, 2009 -
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Brand Experience in sponsorship and sports marketing
Good overview of brand experience in sponsorship and sports marketing.Collected in SponsorMap's videos Oct 16, 2008 -
Why Sports Marketing
Great explanation of the reasons why brands use sports marketingCollected in SponsorMap's videos Oct 16, 2008
Comments
SponsorMap World Business: Sports sponsorship by global businesses mushroomed over the last decade. But in the global downturn sponsorship deals are suffering just like everything else and sponsors are increasingly questioning every dollar they spend on promoting themselves through sporting events.
Jul 20, 2009