UNICA's Radio Ad on Ehtanol Tariff
The Brazilian Sugarcane Industry Association, known as UNICA, launched a campaign July 4, 2008, targeting U.S. Independence Day travelers to encourage Congress to revisit the 54-cent-per-gallon ethanol import tariff.
The “Are We There Yet?” campaign calls on the American public should convince the U.S. Congress to reduce the tariff in order to reduce the cost of gasoline. “Americans are being denied an opportunity to save money at the pump,” said Joel Velasco, chief representative for UNICA. “El